Lunch + Learn: Pricing without Panic

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Lunch+Learn is our monthly series bringing actionable insight to Plus X Innovation members. This month, we’re also opening the session to external guests so welcome to Plus X Innovation and Lunch+Learn! Read on, join us for the day, and be part of the session.

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Pricing brings up uncertainty, self-doubt, fear of putting people off, and questions about value, fairness, and whether you are getting it right.

• How do you know what to charge?
• What if you put your prices up and people disappear?
• How do you know whether your prices reflect your time, your costs, and the reality of running your business?
• How do you price a new product or service when you are not even sure where to start?

A lot of pricing advice sounds good on paper, but turns out to be far less helpful in real life. If you have ever felt more confused, more pressured, or like you are somehow getting it wrong, you are not alone.
This practical and interactive session offers space to think more clearly about pricing, value, and money mindset, so you can approach pricing decisions with more confidence and less guesswork.
Expect guided exercises, group discussion, and practical prompts to help you reflect on your current pricing, challenge unhelpful assumptions, and explore what a more grounded, sustainable approach to pricing might look like for your business.
What attendees will explore:

• Why pricing often feels difficult or emotionally loaded
• Common mindset barriers that can lead to undercharging or second-guessing
• How to think about value more clearly, beyond simply charging for time or materials
• Ways to sense-check whether your pricing feels realistic and sustainable
• Practical prompts for thinking about existing or new products and services
• Why there is rarely one perfect or universal way to price

Who this session is for:

• Business owners
• Freelancers and self-employed professionals
• Anyone who wants to feel clearer and more confident about pricing

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As always, enjoy a light lunch, connect with peers, and stay for a relaxed discussion after the talk.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Plus X Brighton