LinkedIn for B2B Growth: A 2-Part Workshop for Startups & Small Businesses

If you’re on LinkedIn but not seeing real business opportunities from it, you’re not alone.

Many founders and small business owners know they should be visible on LinkedIn but aren’t sure what actually works, what to post, or how to turn conversations into clients without sounding salesy.

If you’ve ever wondered why some people seem to generate opportunities from LinkedIn while others hear nothing at all, this workshop will show you what makes the difference.

This practical two-part workshop will help you understand how LinkedIn really works for B2B growth and how to use it in a way that feels natural, sustainable and aligned with how you do business.

The sessions will be delivered by , from an award winning LinkedIn Consultant, who has helped hundreds of professionals and businesses improve their visibility, positioning and results on LinkedIn.

This workshop series is designed so the same group attends both sessions, allowing the learning to build and ensuring nobody misses key context.

• Two 60 minute sessions
• Time for Q&A and informal networking
• Sessions scheduled 1–2 weeks apart
• Designed for discussion and real examples

Audience: B2B startups and small business owners

Level: Beginner to intermediate

This workshop focuses on the strategy behind LinkedIn success so you understand what drives visibility, credibility and enquiries.

How LinkedIn Works for B2B Growth

This session explores how LinkedIn visibility actually works and why many profiles struggle to gain traction.

We will cover:

• Positioning and how it affects who notices you
• Why some profiles attract opportunities and others do not
• The role of visibility and consistency
• What busy founders realistically need to focus on

Turning LinkedIn into Leads (Without the Salesy Feel)

In this session we look at how LinkedIn activity translates into conversations and opportunities.

Topics include:

• How trust is built on LinkedIn
• Why “selling” rarely works on the platform
• How conversations and referrals often begin
• What a sustainable LinkedIn approach looks like

• A clearer understanding of how LinkedIn works for B2B
• Insight into what may be holding your profile back
• Ideas you can implement immediately
• A better understanding of what strategic LinkedIn activity looks like

Jen Taylor is an award winning LinkedIn consultant and founder of Business Tree Consultancy. With over 15 years of experience in digital marketing and LinkedIn strategy, she helps business owners and professional service firms increase their visibility, strengthen their positioning and generate opportunities through LinkedIn, training, strategy and account management.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Tree Consultancy