Leica.Connect - Discover Content Credentials | Leica Marina Bay Sands

Dive into the world of photography with the Leica M11P, Leica’s latest innovation combining classic craftsmanship with cutting-edge technology. In this hands-on workshop, we’ll explore the camera's exceptional features, focusing on its groundbreaking Content Authenticity Initiative (CAI) capabilities, designed to preserve the integrity and authenticity of digital images.

The Leica M11P not only offers the iconic Leica image quality and rangefinder experience, but also introduces built-in content authentication. This feature allows photographers to embed metadata in their images, verifying that they haven’t been altered or manipulated—an essential tool for journalists, documentarians, and professionals concerned with digital authenticity.

Through practical exercises, you’ll learn how to leverage the M11P’s settings to enhance your photography while understanding the importance and benefits of the Content Authenticity Initiative. By the end of the workshop, you’ll be able to confidently use the Leica M11P to create visually stunning images that are both authentic and secure.

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*1. Introduction (5 minutes)*

- *Welcome and Introduction*

- Briefly introduce yourself and the objectives of the workshop.

- Provide a short overview of the Leica M11P and its relevance in photography.

*2. Photo Walk (15 minutes)*

- *Objective:*

- Participants will use the Leica M11P to capture a series of photographs during a short photo walk.

- *Instructions:*

- Divide participants into small groups or allow them to work individually.

- Encourage experimentation with different settings and compositions.

- Ensure that participants capture images in a variety of lighting conditions and scenes.

- *Equipment:*

- Each participant or group will have access to a Leica M11P camera.

- Provide any additional gear or accessories needed for the photo walk.

*3. Content Authenticity Initiative (CAI) Overview (10 minutes)*

- *Introduction to CAI:*

- Explain what the Content Authenticity Initiative is and its purpose in digital media.

- Discuss how the Leica M11P integrates with CAI to ensure the authenticity of images.

- *Key Points:*

- CAI aims to provide transparency in digital content by embedding metadata that tracks the origin and modifications of an image.

- Leica M11P supports CAI by embedding this metadata into the image files.

*4. How to Check Content Authenticity (10 minutes)*

- *Steps to Check Authenticity:*

- Demonstrate how to view the embedded metadata using the Leica M11P or associated software.

- Show participants how to verify the authenticity of an image by accessing CAI metadata.

- *Benefits:*

- Ensure that images have not been tampered with or altered after capture.

- Increase trust and credibility in digital media by providing a clear record of an image's history.

*5. Q&A and Wrap-Up (10 minutes)*

- *Open Floor for Questions:*

- Address any questions participants have about the Leica M11P, CAI, or content authenticity.

- *Summary:*

- Recap the key takeaways from the photo walk and CAI explanation.

- Provide resources or handouts for further learning if applicable.

*6. Closing Remarks (5 minutes)*

- *Thank Participants:*

- Express appreciation for their participation and engagement.

- *Provide Contact Information:*

- Offer ways for participants to reach out for further questions or support.

Maximum of 3 participants per workshop.

Host or Publisher Leica Store Singapore