LANCÔME LA VIE EST BELLE L’ELIXIR POP-UP TRUCK EVENT

WHO/WHAT:    Please join us in Los Angeles for an exclusive opportunity to experience the new bold and unexpected scent by Lancôme: La vie est belle L’Elixir. Indulge in the new scent take home a sample and awaken your senses through a blind olfactive and tasting experience.

The new fragrance Lancôme La vie est belle L’Elixir is a warm floral elixir perfume that opens with sparkling raspberry and luminous violet leaf notes beautifully blending with a warm cocoa butter base.

The fragrance is available starting in September at all Lancôme counters and on Lancome.com. In addition there is a new campaign starring Julia Roberts and directed by Damien Chazelle the director of La La Land for which he won a Best Director Oscar. The campaign brings to life the idea that once you realize you are your own source of happiness everything changes.

WHEN: September 27th – 29th 2024           

Friday 9/27: 2pm-7pm in Venice Beach (57 Windward Ave)

Saturday 9/28: 11am-6pm in Ontario Mills (1 Mills Cir Across from Ulta)

Sunday 9/29: 11am-6pm in Santa Monica (1400 Third Place Promenade)

SOCIAL: Instagram: @lancomeofficial

TikTok: @lancome.official

PRESS: L’Oreal Luxe – Lancôme | BOLD PR | Lillian Krohn | [email protected]  

Host or Publisher BOLD PR