Keeping YOU in Your Words: How to Stand Out When Everyone Sounds the Same

Do you ever wonder why you spend so much time creating social posts, blogs, and email newsletters that nobody seems to read?

You aren't alone. Consultants and other professional service providers post more than ever. But so much of it feels like noise. AI tools have made it easier to produce content quickly, which comes with its own cost: sounding like everyone else.

When your content doesn't sound like you, it doesn't build an emotional connection with your audience. Without that connection, people don't notice you, trust you, or reach out.

Join Emily Crookston and Julie Johnson Novara for an interactive working lunch about closing that gap. You'll explore what authentic writing really means, and you'll learn how to bridge the gap between your expert voice and the language that your ideal clients actually use.

In this session, you'll:

• Identify why your content may be getting lost, and what's missing
• Define what "authentic" means for you and your business
• Learn to describe your clients' goals and challenges in their words
• Find the point of view (POV) that makes your content yours
• Look at where AI fits in, and how to use it without losing your voice
• Leave with a simple set of questions to ask yourself every time you create content

This isn't a lecture. You'll write, reflect, and talk with other business owners who face the same challenges. Bring a recent piece of your writing, such as a LinkedIn post, a newsletter, or a blog article. We'll put it to the test together.

Who should attend: consultants, coaches, speakers, and professional service business owners who want more visibility and content that sounds like them.

Your hosts:

Emily Crookston is the ghostwriter or editor behind 30+ business books. A former philosophy professor, she left academia when she realized that's where Big Ideas go to die. She's the author of the 9-time award-winning book, Unwritten.

Julie Novara has spent nine years helping 80+ organizations, from UNC School of Medicine to Triangle Community Foundation, turn expertise into marketing. Her secret: it always starts with listening.

Lunch will be provided.