Italian Wine Tasting with 4 Premium Wines in Mayfair

Explore four premium Italian wines through a guided tasting experience at the iconic Mercato Mayfair
About this Event

Discover the diversity of Italian wine through a guided tasting experience in the stunning setting of Mercato Mayfair’s historic St Mark’s Church.

Hosted by FirstGlass, one of Florence’s most highly rated wine experiences, this immersive tasting takes you on a journey across Italy’s most celebrated wine regions. You’ll taste a selection of premium Italian wines while learning about native grape varieties, wine styles, food pairings and the stories behind every bottle.

Whether you’re completely new to wine or already an enthusiast, this experience is designed to be engaging, educational and enjoyable.

Why join us?

• Guided tasting of premium Italian wines
• Discover Italy’s most iconic wine regions
• Learn professional wine tasting techniques
• Relax in one of London’s most unique venues
• Perfect for couples, friends, solo travellers and small groups

About FirstGlass

• Over 2,000 five-star reviews across major platforms
• Tripadvisor Travellers’ Choice 2025
• Recognised by Wine Spectator among Florence’s top wine destinations
• Trusted by thousands of travellers from around the world

Join us for an unforgettable journey through Italy—one glass at a time.

Agenda
Welcome & Introduction

Info: Begin your journey with a warm welcome and an introduction to the fascinating world of Italian wine. You’ll discover what makes Italy one of the world’s most diverse wine-producing countries before choosing the four wines you’ll taste during the experience.

Guided Wine Tasting

Info: Taste four carefully selected Italian wines while your host explains the story behind each one. Learn about the grape varieties, wine regions, production methods and the unique characteristics that make every wine different.

Sensory Wine Experience

Info: Discover how to taste wine like a professional through a guided sensory analysis. You’ll learn to evaluate a wine using sight, smell and taste, understand the difference between aromas and flavours, and identify the sensory characteristics that define each wine.

Aroma Challenge

Info: Put your senses to the test with an interactive aroma game. Try to identify five different aromas, compete with your friends or fellow guests, and match each aroma to the wines you’ve just tasted. A fun and memorable way to deepen your understanding of wine.