ISSA South Texas Chapter Meeting - You are the Brand - August 13, 2026

ISSA South Texas Chapter meeting and Presentation

What: Chapter meeting and Presentation (2 CPE Hours)

When: Thursday, August 13, 2026

Hours: 11:30 am CDT – 1:30 pm CDT

Doors open at 11:00 am CDT

Agenda: Registration, Chapter Meeting, & Lunch Presentation

Presenter:

Matt Pour

Location:

Ballroom at Tanglewood
5430 Westheimer Road
Houston, TX 77056

Home | The Ballroom at Tanglewood

ISSA South Texas Members: $20, includes 2 CPEs

ISSA Non-Member: $25, includes 2 CPEs

ISSA Walk-in Registrations: $30, Includes 2 CPEs

ISSA South Texas Student Admission: $15

Please Note:
***Advanced Registration closes Thursday, August 13, 2026 at 12:00 am Central***
Walk-in regstrations close Thursday, August, 2026 at 1:00 pm

Additional Note: Members, please verify your email address on file with ISSA. This is where all correspondence will be sent to members for CPE credit

Questions: Contact the ISSA South Texas Programs Director ([email protected])

Presentation Topic:

You Are the Brand: Mastering Human Psychology in an AI-Driven World
Presenter Bio:

As AI becomes more accessible, human psychology becomes more valuable.

While organizations race to adopt new technologies, automate workflows, and scale content, the most important competitive advantage remains unchanged: understanding people.

In today’s marketplace, everyone has access to the same tools. The difference between those who lead and those who follow comes down to trust, influence, credibility, and the ability to create meaningful human connection.

In this session, Jeanette Beltran explores why your personal brand is the foundation of every successful brand, marketing strategy, and go-to-market motion. Before people trust your company, they trust you. Before they buy a product, they buy into a person, a vision, and a reputation.

Drawing from more than two decades of experience in cybersecurity, revenue growth, entrepreneurship, and market activation, Jeanette shares how mastering the human psyche creates opportunities, accelerates business growth, strengthens relationships, and establishes lasting influence in an increasingly automated world.

Attendees will learn how perception shapes reality, why trust is the currency of modern business, and how to intentionally build a personal brand that becomes a strategic asset for both career and company growth.

The future will not belong to those with the best technology alone. It will belong to those who understand people best.

Key Takeaways

• Why human psychology is becoming more important as AI becomes more prevalent.
• The connection between personal brand, trust, and business growth.
• How perception influences buying decisions, leadership opportunities, and career advancement.
• Building a personal brand before building a company brand.
• Applying personal branding principles to marketing and go-to-market strategy.
• Leveraging AI as a tool while strengthening authentic human connection.

Speaker:

Jeanette Beltran is the Founder and CEO of PTTR INV, where she helps organizations uncover revenue opportunities, strengthen market presence, and accelerate growth through strategic partnerships, experiential marketing, and go-to-market execution.

With more than 20 years of experience in sales, entrepreneurship, brand strategy, and market activation, Jeanette has built a reputation for turning relationships into business growth. A trusted advisor, speaker, and connector, she helps leaders and organizations expand their impact through strategic thinking and authentic human connection.

Jeanette has worked with Fortune 500 companies, launched and scaled businesses, built thriving professional communities, and helped professionals unlock new opportunities through personal branding and relationship-driven growth.

As a speaker, she addresses leadership, revenue growth, personal branding, and human psychology in business, inspiring audiences to think bigger, act boldly, and lead with intention. In an increasingly technology-driven world, Jeanette emphasizes the enduring value of trust, relationships, and human connection—the competitive advantage that technology cannot replace.