Intersessions: Sales vs. Marketing - The Tug-of-War That's Costing You Growth

Schedule

Tue Jul 28 2026 at 08:00 am to 10:00 am

UTC-04:00
Location

Innovation Connector | Muncie, IN

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Sales and marketing are supposed to work together. So why does it feel like they're constantly pulling in opposite directions? And why is that costing you growth?
Join us for our July Intersessions featuring Derek McClain, Vice President of Business Development at C1 Truck Driver Training. With more than 20 years of experience across sales, marketing, and business development, Derek has lived this challenge from both sides and knows exactly what it takes to get your teams pulling in the same direction.
You'll leave this session with:
• A clear understanding of why sales and marketing fall out of sync
• The signs that misalignment is already costing you
• Strategies to get both sides working together
This event is free to attend and serves as a great networking opportunity with other local professionals.
📅 Tuesday, July 28
⏰ 8–10 AM
📍 Innovation Connector, Muncie
Make sure you RSVP so we have enough breakfast to go around: https://www.intersection.is/intersessions
Breakfast is sponsored by: Destination: Muncie
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Where is it happening?

Innovation Connector, 1208 W White River Blvd,Muncie, Indiana, United States

Event Location & Nearby Stays:

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