Instagram Confidence for Artists & Makers: How it works and what to post

A friendly workshop to help you feel more confident on Instagram, post more consistently and get your creative work seen.
About this Event

If you’re an artist or maker and Instagram feels confusing, this workshop is for you.

Maybe you have an account but feel like you’re guessing. You know Instagram could help more people discover your work, but you're not sure how it works, what you should be posting or how to use it without it taking time away from actually making art.

This practical workshop has been designed specifically for artists and makers. We’ll start with the basics and build from there, using examples that relate to sharing creative work.

We’ll look at how Instagram works, how people discover your work and what makes them stop and pay attention.

Then we’ll get practical about content: how to turn what you're already doing — making, materials, works in progress, finished pieces, your studio and your story as an artist — into content people want to see.

The aim is to make Instagram simpler, so you can spend less time wondering what you should be doing and find a way of posting regularly that fits around your creative practice.

This workshop is for you if…

• You’re an artist or maker who wants more people to discover your work
• Instagram feels confusing or overwhelming
• You have an account but aren't really sure how to use it effectively
• You struggle to know what to post about your art or making
• You'd like to post more regularly but find it difficult to keep going
• You want social media to support your creative practice, rather than take it over

You don't need to be confident with Instagram already. We'll start with the basics.

By the end of the workshop, you'll…

• Understand how Instagram works and how people can discover your creative work
• Have a much clearer idea of what to post as an artist or maker
• Understand what makes creative content work well on Instagram
• Know how to turn your making process into simple Reels and Carousels
• Have a simpler, more manageable approach to posting regularly and building your visibility

You'll also receive a PDF guide covering the key points, so you can refer back to everything afterwards.

Fee

What Previous Attendees Say:

• "Extremely helpful. Great pace and informative if you're nervous about posting to Instagram" -Sophia
• "Really helpful and enjoyable, just the right level of information if you don't understand the details of social media" -Sue
• "Both informative and enjoyable & set in a relaxed environment. Practical tips and information were shared that I now feel more confident I can put into practice"

About Charlotte

I'm Charlotte Tomkins, a social media consultant and coach with 15+ years' experience — and a ceramicist myself.

I've applied my professional social media experience to my own ceramics Instagram, generating 25M+ views as well as sales and commissions.

Being both a social media professional and a maker is a big part of how I teach these workshops. I understand the realities of trying to create content while you're making, the awkwardness that can come with sharing your own work, and how easily Instagram can start to feel like another job.

My aim is to show you how to use it in a way that feels practical, achievable and useful for your creative work.

Part 1 of 2

This workshop works as a standalone introduction to using Instagram to build visibility for your creative work.

If you'd like to take things further, Workshop 2: Grow Your Visibility & Find Opportunities builds on these foundations — looking at how to improve your reach, understand what's working and turn greater visibility into sales, commissions and other opportunities.

Bring your phone, your Instagram account and your questions. Leave with Instagram feeling clearer, simpler and much more doable.