Insights from 40 Years in Sports - John Cordova

Join us for an engaging and insightful conversation with John Cordova!

A distinguished sports industry executive with over 40 years of experience in coaching, marketing, and global sponsorship strategy. An NMSU alumnus and College of Business Hall of Fame inductee, John’s career spans from collegiate football coaching to shaping major sports partnerships at The Coca-Cola Company, where he played a key role in negotiations for the FIFA World Cup and the Olympic Games.

John’s expertise offers a unique perspective on the intersection of sports, business, and strategic brand partnerships, illustrating how careers in sports extend far beyond the playing field. Through his experiences, he will provide valuable insights into the evolving landscape of sports marketing, the skills necessary to succeed in the industry, and the importance of adaptability in a competitive field.

This event is an exceptional opportunity for students interested in sports business, marketing, and corporate strategy to gain firsthand knowledge from a leader who has shaped the global sports industry. Don’t miss this chance to engage with one of the foremost experts in the field and explore how to leverage your passion for sports into a successful career.

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