Inside Sports Business: Chicago Bulls Executive Q&A

Join us for an exclusive conversation with Steve Schanwald, former Executive Vice President of Business Operations for the Chicago Bulls, who spent 28 seasons helping build one of the most recognized brands in global sports during the championship era featuring Michael Jordan.
During this interactive Q&A, you will:
🏀 Learn how professional sports teams build powerful global brands
📣 Discover strategies behind fan engagement, live event experiences, and in-arena entertainment
📊 Explore the business side of sports marketing, sponsorships, and revenue growth
💼 Gain career insights from a senior executive who helped shape one of the NBA’s most iconic franchises
🎓 Connect with FAU faculty and learn how our MBA in Sport Management prepares students for leadership roles in the sports industry
Whether you're a current FAU student interested in the sports industry or a prospective student exploring graduate programs, this event offers a rare opportunity to learn directly from a leader behind one of the NBA’s most successful franchises.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Florida Atlantic - College of Business Executive Education