IIR - Socials for Good

What makes a social media campaign go viral? We can't guarantee virality, but we can look at the elements of successful grassroots social campaigns. If you're trying to reach a new audience for your cause, organization, or just to make the world a better place, social media can be a powerful tool for change. Using real-world examples and participant ideas, we'll walk through how to identify the issue you want to speak about, and crafting a compelling call to action. We'll also look at how and where to find your audience, and how to measure impact. Bring your brainstorms - no idea is too big (or small!)

Visit for more information about the Innovator in Residence: Digital Storytelling program series.

Host or Publisher DIH Online