IABC Ottawa’s Season Opener 2024
Schedule
Tue Oct 22 2024 at 06:00 pm to 08:30 pm
UTC-04:00Location
Parle by Viet Fresh | Ottawa, ON
About this Event
Ready to kick off an exciting season with IABC Ottawa?
Join us for the 2024-2025 Season Opener and explore how AI is transforming the world of marketing and creativity at Parle by Viet Fresh! On Tuesday, October 22, we’re thrilled to have Craig Lobban, Creative Director at Banfield, share insights on the rise of generative AI in the creative process.
Craig Lobban is a Creative Director at Banfield in Ottawa, Canada. In a career spanning more than 15 years, he’s worked with clients across industries — from leading Canadian companies like Bell Canada and Kinaxis, to global leaders like Schneider Electric, United Rentals, and Trend Micro.
He’s worked on projects that have created global brands, launched products, promoted conferences, and raised awareness of important issues impacting Canadians. His work has received international and national recognition including Webby Awards, TED Ads Worth Spreading, ADCC Awards, Marketing Awards, and Applied Arts. He is on the advisory committee of Algonquin College’s Advertising and Digital Marketing Communications program.
What you may learn:
- How AI works
- Types of generative AI tools
- How AI is used in marketing
- What it can and cannot do
- How AI stacks up in terms of creativity
This is your chance to learn from an industry expert, meet the IABC Ottawa board, and connect with fellow communicators and marketers. Whether you’re curious about the intersection of AI and creativity or eager to network with professionals in the communications field, this is an event you don’t want to miss!
Your ticket includes a complimentary drink and a selection of light bites, which you can enjoy throughout the event.
Where is it happening?
Parle by Viet Fresh, 313 Dalhousie Street, Ottawa, CanadaEvent Location & Nearby Stays:
CAD 27.37 to CAD 37.92
