How to Protect and Enhance Human Advantage Amongst AI Disruption

It’s no secret that AI is significantly impacting all fields of Marketing, with much of the conversation anchored in scale and efficiency. However, along the way human creative work - and impact - is being adversely affected, perhaps most importantly in storytelling.

Human beings are innate storytellers: we perceive, process and share information in a narrative format. Surrendering this important role in Marketing is an avoidable mistake. Disruption with, not to, purpose is the proper way forward.

Join us for an important conversation around beginning to forge a proper balance of power between AI and human creative works, and learn of near-term opportunities to make your impact felt.

What to Expect:

• Gain insight into AI’s transformation of Marketing practices and why integrating human creativity is crucial for creating meaningful consumer connections.
• Learn how to position human storytelling at the core of your strategies and tactics to create competitive advantage.
• Explore how to balance innovation with authenticity and transparency to foster trust.
• Understand how to champion human-AI collaborative models to distinguish brands — and you — in the market.

Key Outcome:

Walk away with tangible approaches to collaborate with AI in a way that enhances, rather than replaces, human creativity such that your Marketing endeavors thrive in an AI-driven world.

Speaker: Daniel Tweedall

Daniel Tweedall is a corporate Brand Manager (P&G, MillerCoors) turned 15+ year entrepreneur and recent Cofounder of Toucan, a Craft Beer company in Vietnam. Daniel is now the Founder of Tweeds - a platform designed to support human independent authorship works in the Age of AI, and a related Non-Profit initiative focused on determining the proper and ethical use of AI across the Arts & Humanities.

Event Notes:

• This is a HYBRID event! After you register for the event, you will receive the Zoom login information via email -or- you are encouraged to attend in person at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Barry Williams, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org

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