How to Design & Run Pilots That Turn into Sustained Customers

Most pilots don’t fail because of bad tech.

They fail because they were never set up to succeed.

Pilots are meant to validate your solution and unlock real deals, but too often they stall, drag on and go nowhere.

So what does it actually take to run a pilot that converts?

In this session, we’re bringing together founders who’ve successfully landed and run pilots, alongside industry insiders who see what happens on the other side.

We’ll break down how pilots really get done, from first conversation through to conversion, what goes wrong along the way and where founders should focus their time if they want results.

• Real stories of how pilots actually get off the ground
• What needs to be locked in before you start
• The internal blockers no one talks about
• How to spot whether a pilot will convert (or not)
• The 3 things founders should focus on to succeed

👉 You’ll leave with practical next steps to give your first customer deal the best possible chance of success.

• Early-stage founders working with corporates, government, or large organisations
• Teams about to enter or stuck in a pilot
• Anyone trying to turn traction into revenue

📅 July 8th
🕓 4:00–5:00 PM
📍 (Geovation Hub, Sutton Yard, 65 Goswell Rd, London EC1V 7EN, 4th Floor)

Know what’s Happening Next — before everyone else does.

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Host or Publisher Geovation