How to build a brand story for your business

This session will take place in-person at the British Library's Business and IP Centre.

Crafting a compelling brand narrative is key to capturing your audience's attention. This workshop, led by Michael Murdoch, Founder of Story Cube, provides the insights needed to enhance your brand’s visibility and customer engagement. You'll learn how to communicate effectively and attract the right audience, ultimately driving business growth.

Join us to discover how to craft a powerful brand story and master the art of storytelling. This interactive session will cover brand strategy, sales techniques, and the six key questions that define your brand. Gain practical tips to improve your communications, attract customers, and pitch confidently to investors.

Overview:

• Define and articulate your brand story.
• Identify customer problems and solutions.
• Enhance creative communication strategies.
• Develop a media kit for outreach.
• Create impactful, value-driven campaigns.
• Leverage partnerships and collaborations.
• Overcome branding challenges.
• Improve sales and customer engagement.

What you will receive:

Attendees will receive access to discounted Story Cube online courses - www.storycube.co.uk. These tools will help you apply what you’ve learned, ensuring you continue to refine your brand strategy and achieve long-term success.

Host or Publisher British Library, Business & IP Centre