Hosts & Home Teams

The conversations and misalignment of DMOs/Tourism Boards with STR/Vacation Rentals is talked about, but not addressed.
About this Event

Join Us for Hosts & Home Teams,
A Traveling Think-Lab on Modern STR + Destination Alignment
Tourism Is Entering a Critical Transition

Visitor behavior is shifting.
Housing pressure is rising.
Communities are asking harder questions.

Destination organizations are increasingly expected to create alignment across systems that were never designed to work together.

Hosts & Home Teams™ was created to meet that moment for the home team…and the host.
By lunch, you should understand this problem better than most people in your market.

By five PM, you will have a usuable framework to implement Monday.
Hosts & Home Teams™ exists because Jenn Barbee identifies system breakdown early.

She has led hundreds of destinations through structural change, most notably leading the charge in the shift from brochure marketing to digital infrastructure. She understands how destination systems fail: slowly, unevenly, and at human cost.

The indicators are clear.

Workload has increased without authority.
Trust has eroded across roles.
The operating model no longer reflects how places are actually hosted.

This is not a people problem.
It is a systems design failure.

Jenn named it. The response confirmed it.

Hosts & Home Teams™ is the applied work of diagnosing misalignment inside destination systems and rebuilding function before loss becomes irreversible.

Agenda

🕑: 08:00 AM - 09:00 AM
Arrival + The Hallway
🕑: 09:00 AM - 09:30 AM
Opening: Why We’re Here
🕑: 09:30 AM - 10:30 AM
Stage Fireside: System Orientation
🕑: 10:30 AM - 11:00 AM
Pause + Pattern Check
🕑: 11:00 AM - 12:00 PM
7-Minute Spotlights
🕑: 12:00 PM - 01:00 PM
Cross-Functional Lunch
🕑: 01:00 PM - 01:45 PM
Let’s Clear Some Things Up: Fact Check Round
🕑: 01:45 PM - 03:15 PM
Breakouts (Pick Your Lane)

Info: Four focused working groups:

1) Identity
Who owns what now.

Where it breaks.

2) Shared Data
What we need to see.

What is missing.

3) Promotion
Who benefits from demand.

Who is funding it.

4) Community Health

(including regulation)
What keeps this livable and viable at the same time.

Each group works from a simple structure:


A few principles
Something usable
Language people will not roll their eyes at

Outcome: You help build something practical. Not theoretical.

🕑: 03:15 PM - 03:30 PM
Cookies are for Closers: Break
🕑: 03:30 PM - 04:45 PM
Now What: Framework Revealed
🕑: 05:00 PM - 07:00 PM
Cheers. Exhale. Be normal again.