Halftime Workshop: Built to Last: Social Media Strategy for Business Owners

Isis-Rae Goulbourne helps choose platforms worth your time, build simple content pillars, leave w/ posting rhythm supporting real biz goals
About this Event

HAYVN HalfTime Workshop
IN-PERSON EVENT at HAYVN Greenwich
Thursday, 7/30/26, 10am-12pm

COST:

• Member: $50 (w/ discount code in members' portal)
• Non-Member: $75

Topic: Built to Last: Social Media Strategy for Business Owners
Featuring Isis-Rae Goulbourne, Strategic Marketing & Growth Leader

Personal branding is not about becoming louder online. It is about becoming clearer.

If social media always feels like one more thing on your to-do list, this workshop will help you simplify it.

In this hands-on session, Isis-Rae Goulbourne will walk business owners through setting a clear goal for social media, choosing the platforms that are actually worth their time, and figuring out what to post without starting from scratch every week.

Participants will learn how to create simple content pillars, use Instagram more intentionally, and build a posting rhythm that supports real business goals like visibility, trust, relationships, and sales.

You’ll leave with a clearer plan for where to show up, what to say, and how to make social media feel more manageable.

ABOUT OUR SPEAKER:

Isis-Rae Goulbourne is a strategic marketing and growth leader who helps organizations build stronger brands, grow audiences, and bring ambitious ideas to life.

Over the past 20 years, she has partnered with nonprofits, public sector organizations, founder-led companies, and mission-driven businesses to clarify their message, strengthen their visibility, and create experiences that move people to engage.

Through her Strategic Marketing & Growth Practice, Isis has led brand positioning, audience development, partnership strategy, event marketing, and ecosystem-building initiatives for organizations including Realist Lab, The Stamford Partnership, the City of Stamford, and WellBuilt.

Known for making marketing feel clear, practical, and human, Isis helps founders and organizations turn scattered ideas into strategy, story, and momentum.

Connect with Isis-Rae Goulbourne: LinkedIn, Website

Questions? Contact [email protected]

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Parking & Getting to HAYVN Greenwich

• HAYVN Greenwich is located between exits 5 & 6 off I-95.
• Our building is right next to the Hyatt Regency Hotel. Entrance is first building on right as you enter circular driveway.
• Use HAYVN's main outside entrance to access the space (See video and map)
• Park on the HAYVN designated spaces or on parking lot 1 or 2. Either parking lot is only a few steps away from our Main entrance!
• Please only park in the designated HAYVN spaces or unmarked spots. Parking in spaces reserved for other companies may result in your vehicle being towed by the building management.

Accessibility Parking & Entry – HAYVN Greenwich

• Accessible parking is available in Lot 2, located behind the building. This lot has ADA-compliant spaces next to an entrance with elevator access to the second floor, where you’ll find HAYVN Greenwich (Suite 208).
• Please note: The main HAYVN entrance in the circular driveway is not wheelchair accessible. For step-free access, please use Lot 2 and enter through the back of the building.
• The accessible entrance does not have an automatic door opener, but a receptionist is usually available to help if needed.
• If you have questions or would like help when you arrive, please contact us at [[email protected]] or call .