Gråbrodern x Unmarked Trunk Show at Ford General

Both brands will be bringing exlcusive pieces to showcase and sell in Chicago for the very first time.

Gråbrodern is a Swedish brand originating from the Island of Gotland. Their pieces are heavily inspired by old traditional Gotlandic workwear. A majority of their collection uses premium Japanese selvedge denim, sewn in Okayama Japan.

Come meet founder Johan Söderlund, who has quite the history working in the start up of global premium denim.

Part of the first ever Global Levi’s team - he had the role of Global Product Manager for Levi’s Vintage Clothing. He was also the Designer and Creative Director for the Edwin Europe collection - Starting that up from scratch in Europe in 2003. Additionally, he worked as the Co-Founder and creator/designer of Indigofera Jeans.

Unmarked was founded in 2011 in León Mexico by Hugo Fonce. They are renowned for their meticulously crafted leather boots and shoes.

This is the first time Ford General will be showcasing Unmarked as we are yet to sell them in our stores. Come shop the exclusive selection they are bringing on May 1st & 2nd.

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Host or Publisher Ford General