Growing U: Building Your Brand Foundation

Your brand is more than a logo—it’s how people connect with your business.

In this hands-on workshop, you’ll start building your brand board by defining your brand’s personality, visual style, and core identity. Whether you’re starting fresh or refining an existing brand, you’ll walk away with a clear direction that makes marketing easier and more effective.

🎭 How to define your brand’s personality and values
🎨 Choosing colors, fonts, and visuals that reflect your brand
📖 Starting a brand board to create a cohesive look & feel

📝 Guided exercises to help define your brand identity
🎨 Hands-on brand board creation using simple templates
💡 Examples from real businesses to inspire your approach

🚨 We’re not diving into logos yet! This workshop focuses on the foundation of your brand—personality, colors, and style. In upcoming sessions, we’ll cover brand messaging, naming your brand, and more.

By the end of this session, you’ll have a working draft of your brand board and the confidence to continue refining your brand’s visual identity.

💻 A laptop or tablet (optional) – If you prefer working digitally, you can explore color palettes, fonts, and inspiration online.
📝 A notebook or sketchpad – Great for brainstorming and sketching out brand ideas.
🎨 Any brand inspiration you already have – Colors, images, or materials that reflect the feel of your brand.

This workshop is perfect for:

🎨 Artists, makers, and creative entrepreneurs who want to build a strong brand identity.
🌟 Small business owners looking to create a recognizable and consistent visual brand.
📢 Anyone struggling with branding—if you’re unsure how to make your business feel “put together,” this is for you!
🚀 Early-stage business owners who want to define their brand’s look and feel before diving into logos and design.
💡 Participants from Workshops #1, #2 and #3—this is the next step! AND no need to have attended, just come join the fun.

📍 CCM Members Only. Register today to secure your spot!

This workshop is part of a larger marketing series led by Growing U Coach Kate Peabody designed to help small businesses in the art and maker space build and execute effective marketing strategies. Growing U is an exclusive program for Clear Creek Makerspace members.

The mission is to take you to the next step in your creative flow, entrepreneurship dreams, and for you to feel at home at the Clear Creek Makerspace. As a member of CCM you have EXCLUSIVE access to professional coaches.

Workshops with Coach Kate of guide participants in focused learning, development and conversation on specific topics, where she - along with additional subject matter experts at times - will provide specific guidance and resources; and answer your related questions. Think about everything from the maker’s mindset and burnout management to how to write a business plan; the nuts and bolts of starting a business; or building a brand and marketing strategy.

Kate Peabody, MBA, is an International Coaching Federation Professional Certified Coach pairing positive-psychology-based coaching with more than fifteen years of corporate & small business leadership, creative confidence and design-thinking experience. Kate loves being part of the CCM community to help makers balance work, life and time for their holistic wellbeing, and explore and take action on their potential as a professional maker.

You can expect to hear cheesy puns and alliterations, and see her learning and making in the space herself – as 75% of what Kate owns are art and craft supplies. Clay, paint, markers, chalk, charcoal, yarn, embroidery, stamps, paper and canvases, fabric, bits and bobs she thinks she could make something great out of…

Host or Publisher Clear Creek Makerspace