Grow with Eclipse 5: Experimentation Exchange

Experimentation Exchange is an invitation-only roundtable breakfast where senior leaders from the charity, B2B e-commerce, and CRO worlds exchange frank stories, proven strategies, and key pitfalls in building experimentation culture at scale. The event features new guest speakers—including leaders from household-name nonprofits and innovative digital commerce teams—sharing candid, actionable journeys. No presentations or pitches, just practical experience and rich peer learning in a relaxed private setting overlooking St Paul’s Cathedral

• Explore how experimentation is scaled in resource-constrained nonprofit environments and fast-moving digital commerce.
• Hear battle-tested frameworks and storytelling from senior leaders responsible for driving experimentation adoption and results.
• Discuss challenges like resourcing, organizational buy-in, measuring impact, and cultivating experimentation advocates.
• Share solutions to common industry obstacles and tap into peer case study experience.

Experimentation Exchange is an invitation-only breakfast for senior decision-makers in digital, commerce, and charity. Listen to unique case studies from nonprofit, B2B e-commerce, and CRO teams, discuss common challenges, and leave with actionable insights to strengthen experimentation programs in any sector.

Senior decision-makers: CTOs, CPOs, VPs/Heads of Analytics, Data, Digital, Product, Engineering

Industries: Charity, B2B e-commerce, digital-first organizations

Aimed at those with existing experimentation programs, eager to learn and compare practical approaches

Limited to 16 attendees to ensure meaningful discussion. Delicious breakfast served in our exclusive private dining room with stunning views of St Paul's Cathedral.

Speaker announcements coming soon. Join us to hear from industry leaders sharing their real-world experimentation journeys and insights.

Ellie Hughes: Head of Consulting

Ellie has over 13 years experience in the data and experimentation industry.

In that time, she has helped businesses to ship experiments at scale, grow their data and product capability and create more value from their experimentation programme.

She is the Head of Consulting at Eclipse, an experimentation-focussed agency in the UK.

Fun fact about Ellie: her geology dissertation was published by the British Museum where she used pottery from boreholes to provide the position of the Nile in Kom Firin during the Ramesside period.

AB Tasty

A trusted optimization partner for over 13 years, AB Tasty empowers brands to build better experiences through personalization, experimentation, and recommendations. Their all-in-one platform serves over 1,100 global brands including Kering, McDonald's, Ulta Beauty, and L'Oreal.

A specialist CRO agency known for delivering impressive results in conversion rate optimization and experimentation. Eclipse combines innovative testing, creative solutions, and data-driven insights to help clients maximize digital performance and set new benchmarks for success.

56 Experts in UX, Experimentation, Design, Research and Project Management.

4 Offices across four wonderful cities; Ashford, Manchester, London and Wrocław.

We believe in making a positive impact through our events. Every penny from your ticket purchase goes directly to charitable causes, thanks to our commitment at Eclipse. Each year, we proudly donate the total proceeds from our events to organizations that make a real difference in the lives of those in need. Your support not only helps us cover the costs of hosting these events but also allows us to contribute to meaningful and transformative initiatives.

By participating, you’re not just attending an event; you’re becoming a part of something bigger—helping us create a brighter future for our community and beyond. Thank you for your generosity and for joining us on this journey to make a difference.

The Wren at Sea Containers Events is our favourite space in the building, with views stretching across to the iconic St Paul's Cathedral. Named after St Paul's creator, renowned architect Sir Christopher Wren, this purposely designed private dining room creates the perfect setting for exclusive gatherings and meaningful discussions.

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