Getting Real with Ai : 3-Hr CE Course

Through a structured combination of instruction, live demonstrations, and hands‑on exercises, agents learn how to communicate effectively with AI, select the right tools for their workflow, and create consistent, useful content that improves their visibility in AI‑driven search environments.

The course emphasizes three core competencies:

1. How to talk to AI clearly and confidently so it produces accurate, natural, and client‑appropriate results.
2. Which programs and platforms matter for real estate marketing, communication, branding, and automation.
3. How to increase visibility in AI search systems through consistent long‑form content on platforms such as Substack, Google Business Profile, Medium, and LinkedIn Articles.

Participants leave with a practical understanding of the major AI tools used in the industry—including Microsoft Copilot, ChatGPT, Claude, Google Gemini, Canva, HeyGen, Zapier, and Zoho CRM—and a clear framework for applying them in real‑world scenarios. The course is designed to reduce overwhelm, build confidence, and help agents integrate AI into their business in a way that feels natural, sustainable, and aligned with their personal voice.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Coldwell Banker Schmidt Family of Companies