Get More of the Right Customers: Build Your 30-Day Growth Plan
About this Event
Stop Marketing to Everyone
More marketing does not automatically mean more customers. Sustainable growth begins with understanding which customers are the best fit for your business, what influences their buying decisions, and how to reach them intentionally.
Get More of the Right Customers: Build Your 30-Day Growth Plan is a full-day, hands-on workshop designed to help small-business owners analyze their market, identify their priority customers, strengthen their marketing and sales strategy, and turn what they learn into focused action.
The workshop draws from SBA-approved curriculum covering Market and Industry Analysis and Marketing and Sales Strategy. Participants will apply the concepts directly to their own businesses through guided instruction, interactive activities, group discussion, and individual planning.
What You Will Work On
During the workshop, you will:
- Identify and better understand your priority customer
- Examine relevant market and industry trends
- Evaluate your competition and market position
- Clarify why customers should choose your business
- Select marketing and sales strategies that fit your business
- Establish measurable customer-growth goals
- Build a practical 30-day growth plan
What You Will Leave With
By the end of the workshop, you will have:
- A clearer picture of the customers your business should prioritize
- A stronger understanding of your market and competition
- Focused marketing and sales priorities
- A completed 30-day plan with specific weekly actions
Who Should Attend?
This workshop is designed for small-business owners and entrepreneurs who have a defined product or service and want a clearer, more intentional approach to attracting customers.
This is a working session- Come prepared to work directly on your business.
Meet Your Instructor
Roseline Eli-Zafoe is the Founder and CEO of DW&D Consulting LLC and a Doctor of Business Administration candidate at Saint Mary’s University of Minnesota.
With professional experience across the United States, France, and Ghana, Roseline brings a cross-cultural perspective to helping early-stage startups and small and medium-sized businesses build, strengthen, and operate sustainable businesses.
Her background spans business administration, accounting, finance and tax, strategic management, and human resource management. She is also a licensed financial professional with experience in financial services, tax-informed strategies, and generational wealth building.
Workshop Details
Date: Saturday, August 29, 2026
Check-in: 8:45 a.m.
Workshop: 9:00 a.m.–5:00 p.m.
Location: African Development Center, 1931 South 5th Street, Minneapolis, MN 55454
Registration: $40
Capacity: 15 participants
Lunch: Provided
What to Bring
Please bring:
- A laptop or tablet, if available
- A smartphone for interactive classroom activities
- Information about your products, customers, competitors, and current marketing efforts
- Your questions and willingness to work on your business
Cancellation Policy
Refunds are available through August 28th 2026.
If you cannot attend, please notify the African Development Center promptly so your seat may be made available to another business owner.
Where is it happening?
Event Location & Nearby Stays:
USD 40.00
