Front Line Retail Selling Skills: 2 Days Workshop – Canberra
Schedule
Wed, 22 Apr, 2026 at 09:00 am to Wed, 23 Sep, 2026 at 05:00 pm
UTC-04:00Location
Gateway Business Center | Leominster, MA
About this Event
Bring your team and save:
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
About This Course
Duration: 2 Days (9:00 AM – 5:00 PM)
Delivery Mode: Classroom / In-Person Workshop
Language: English
Credits: 16 PDUs / Training Hours
Certification: Course Completion Certificate Provided
Refreshments: Lunch, tea/coffee, and snacks included
Course Overview:
This course empowers retail sales professionals to focus on customer experience while achieving sales targets. Participants learn a step-by-step sales questioning model to uncover customer needs, build meaningful relationships, and confidently guide customers through the buying process.
Learning Objectives:
· Identify what motivates customers to buy and continue using products/services.
· Recognize and adapt to four personality styles to establish rapport.
· Follow a 5-step sales process to boost confidence and success.
· Use effective sales questioning to understand customer lifestyle needs.
· Overcome common objections and close sales efficiently.
· Maximize every customer interaction for positive outcomes.
· Learn retail success lessons from Joe Girard, a legendary salesman.
Target Audience:
Retail sales professionals, frontline store associates, and anyone involved in direct customer sales interactions.
Why Choose This Course?
This course blends practical sales techniques with a strong focus on customer relationships, enabling retail professionals to sell effectively while delivering exceptional service. By learning a structured questioning method, handling objections confidently, and applying post-sale best practices, participants leave equipped to increase sales, improve customer satisfaction, and foster long-term loyalty—all essential skills in today’s competitive retail environment.
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Want to Train Your Entire Team Together?
Bring this interactive course in-house to train your team collectively, ensuring consistent sales techniques, improved customer service standards, and measurable business results across your retail outlets.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module One: Introduction: Linking sales and customer service
Info: ● Selling or Serving Icebreaker activity.
● Moments of truth.
● Ethical sales practices.
Module Two: Know your stuff and your customer
Info: ● Know products and services you sell inside out.
● Knowing your market and competition.
● Buyer types we deal with.
● Find out your own personality/buyer type.
Module Three: Create the opportunity
Info: ● Greeting customers properly.
● Having a professional introduction.
● Discovering customer needs.
● OPEN Questioning technique.
Module Four: Matching customer needs
Info: ● Features, advantages and benefits.
● The right benefit to the right customer.
● Identifying customer's decision criteria
Module Five: Handle objections and close the sale
Info: ● Types of objections.
● Handling the most common objection "price".
● Handling objections model.
● 9 closing techniques.
Module Six: After sales and follow-up
Info: ● Meet Joe Girard (The world's best retail salesman).
● Best practice post sale follow-up actions.
● leaving no stone unturned.
● Fun Reverse brainstorming activity wrap up activity.
Where is it happening?
Gateway Business Center, CANBERRA, Canberra Airport Level 4, Plaza Offices East, 35 Terminal Avenue, Canberra Austl. Cap. Terr. 2609 Australia, Leominster, United StatesEvent Location & Nearby Stays:
AUD 1136.86 to AUD 1473.98
