Front Line Retail Selling Skills: 2 - Day Workshop | London, ON
Schedule
Wed, 08 Apr, 2026 at 09:00 am to Fri, 11 Sep, 2026 at 05:00 pm
UTC-04:00Location
City Centre Towers | London, ON
About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
About This Course
Duration: 2 Days (9:00 AM – 5:00 PM)
Delivery Mode: Classroom / In-Person Workshop
Language: English
Credits: 16 PDUs / Training Hours
Certification: Course Completion Certificate Provided
Refreshments: Lunch, tea/coffee, and snacks included
Course Overview:
This course empowers retail sales professionals to focus on customer experience while achieving sales targets. Participants learn a step-by-step sales questioning model to uncover customer needs, build meaningful relationships, and confidently guide customers through the buying process.
Learning Objectives:
· Identify what motivates customers to buy and continue using products/services.
· Recognize and adapt to four personality styles to establish rapport.
· Follow a 5-step sales process to boost confidence and success.
· Use effective sales questioning to understand customer lifestyle needs.
· Overcome common objections and close sales efficiently.
· Maximize every customer interaction for positive outcomes.
· Learn retail success lessons from Joe Girard, a legendary salesman.
Target Audience:
Retail sales professionals, frontline store associates, and anyone involved in direct customer sales interactions.
Why Choose This Course?
This course blends practical sales techniques with a strong focus on customer relationships, enabling retail professionals to sell effectively while delivering exceptional service. By learning a structured questioning method, handling objections confidently, and applying post-sale best practices, participants leave equipped to increase sales, improve customer satisfaction, and foster long-term loyalty—all essential skills in today’s competitive retail environment.
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Want to Train Your Entire Team Together?
Bring this interactive course in-house to train your team collectively, ensuring consistent sales techniques, improved customer service standards, and measurable business results across your retail outlets.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
1. Introduction: Linking Sales and Customer Service
Info: Icebreakers, moments of truth, ethical sales practices.
2. Know Your Stuff and Your Customer
Info: Product knowledge, market awareness, buyer types, personality assessment.
3. Create the Opportunity
Info: Customer greeting, professional introductions, discovering needs, OPEN questioning technique.
4. Matching Customer Needs
Info: Features, advantages, benefits, identifying decision criteria, right benefit for the right customer.
5. Handle Objections and Close the Sale
Info: Types of objections, handling price objections, objection-handling model, 9 closing techniques.
6. After Sales and Follow-Up
Info: Learn from Joe Girard, best post-sale practices, leaving no stone unturned, reverse brainstorming activity.
Where is it happening?
City Centre Towers, 380 Wellington Street, Tower B, 6th Floor, London, N6A 5B5, CanadaEvent Location & Nearby Stays:
CAD 1210.17 to CAD 1551.72
