From the Ground Up – A Small Business Series by FSB

Starting and growing a small business is an exciting journey—but it also comes with challenges that require knowledge, preparation, and the right support. This four-week seminar series is designed to equip aspiring entrepreneurs and current small business owners with the essential tools and insights needed to build, manage, and sustain a successful business.

Each week focuses on a critical area of business development, from laying a strong foundation and managing finances, to marketing effectively and accessing key resources. Whether you’re just starting out or looking to improve an existing business, this series will help you make informed decisions and avoid common pitfalls.

Participants will walk away with:

• A deeper understanding of business fundamentals
• Practical tools for financial management and cash flow planning
• Marketing and risk management strategies
• Knowledge of banking services and SBA resources
• Actionable steps to grow and sustain their business

Join us for this informative and interactive series as we guide you through the core principles of successful entrepreneurship and help you position your business for long-term success.

Mondays, September 8, 15, 22 and 29

6:00-7:30 p.m.

Beems Auditorium B - Cedar Rapids Public Library

450 5th Avenue SE, Cedar Rapids IA

Info: This session lays the foundation for anyone considering starting or strengthening a business. We'll explore what it truly takes to operate successfully and sustainably. Topics will include:
• Key considerations for starting and running a business
• Planning for a healthy and resilient business
• Essential components of owning and managing a successful operation

Info: In Week 2, we turn our focus to the financial side of entrepreneurship—an area where many small businesses face challenges. This session will cover key financial concepts and tools to help you build a strong financial foundation. Topics include:
• Preparing to finance your business
• Fundamentals of financial management
• Managing cash flow to support long-term business success

Info: This week focuses on how to effectively promote your business while also protecting it from potential risks. You'll gain insights into building your brand and safeguarding your operations. Key topics include:
• Marketing strategies to grow your business
• Identifying and managing risks that could impact your operations
• Insurance options tailored for small businesses

Info: In our final week, we focus on working smarter—not harder. This session is designed to help you streamline your operations, manage your time effectively, and tap into valuable resources that support business growth. Topics include:
• Making time work for you: staying focused and productive amid the demands of business ownership
• Banking services that can help you manage, grow, and protect your small business
• How the Small Business Administration (SBA) can support your launch and long-term success

Host or Publisher FSB