From Studio to Sale: Pricing Your Art

Learn to price your art without undercharging, overthinking, or guessing how the art world really works.

Led by Josh, a working artist and art-world professional, this session offers practical tools grounded in real-world experience, not theory alone.

Josh has:

• Worked at Gagosian Gallery (New York)
• Currently serves as Sales Manager at Galerie Gugging (Austria)
• Funded his artistic practice through grants and art sales across 35 countries
• Exhibited work in 20+ countries, including Singapore Art Week (2019)
• Work held in the collection of the Deutsches Hygiene-Museum and private collections worldwide
  

In this workshop, Josh draws on both sides of the art world, as both artist and insider, to break down how pricing actually works in practice.

• Three widely used pricing models and how to choose the right one for your work
• Real-world examples of how artists price, position, and raise prices sustainably
• Expert insight into what galleries, collectors, and institutions look for when valuing work
• When and how to increase your prices confidently
• Why lowering prices can damage your practice, and what to do instead

This is a practical, no-gatekeeping session focused on helping artists show up consistently, value their work properly, and share it with the world.

This workshop is open to anyone making visual art, including: Painting, drawing, photography, sculpture, textile and woven art, new media, and any physical work that is not mass-produced.

You don’t need to be represented by a gallery or selling regularly, just actively making work and ready to take your practice seriously.

🗓 Saturday, June 27
🕔 19:00 – 20:30
📍 CreativeRez
🎟 15€

Spaces are limited.
This session will be led in English.
About COLLECTIVE works:
PT: Uma comunidade criativa em Lisboa, formada por artistas à procura de conexão, incentivo e motivação. Disciplinas diferentes. Energia partilhada. Apoio real para criar, e dar visibilidade ao trabalho criativo.
ENG: A creative community in Lisbon for artists craving connection, encouragement, and momentum. Different disciplines. Shared energy. Real support to make and showcase your work.