From Sponsorship to Storytelling: The Creative Future of Sports Marketing

Sport isn’t about logos on shirts anymore - it’s about meaning.

As sponsorship evolves, brands are moving beyond visibility and rights into storytelling, emotion and cultural relevance. The most impactful partnerships today don’t sit around sport - they live inside it.

Join us for an evening conversation exploring how sponsorship is becoming cultural infrastructure, and what creativity really looks like in modern sports marketing. Expect sharp perspectives, real-world examples and an honest discussion on how brands can play a meaningful role in sport culture today.

Know what’s Happening Next — before everyone else does.

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Host or Publisher MSQ Sport + Entertainment