From Thought to Thing with Joe Burns

On Thursday, 19 February 2026, The Substance Club brings creative strategy heavyweight and LinkedIn phenomenon Joe Burns to the CREA Theatre in Amsterdam. From 19:00–23:00, Burns presents From Thought to Thing: a sharp, practical take on strategy that actually works in the real world.

Known for his incisive analysis and viral posts (47,000+ followers), Burns challenges strategy that dies in slide decks—and shows why building, experimenting, and making matter more than frameworks.

The evening features a keynote followed by a public Q&A, plus networking drinks afterward. Limited tickets available.

A must-attend for anyone ready for a fresh, practical perspective on strategy.

Tickets available now via The Substance Club's website.

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