From Hidden Gem to Trusted Name

FROM HIDDEN GEM TO TRUSTED NAME

Building a Practice People Know, Trust & Recommend

ARCH Canada is pleased to welcome internationally recognized hypnotherapist, trainer, author and business mentor Sheila Granger to Vancouver for a special one-day professional seminar for hypnotherapy practitioners.

Building a successful practice requires more than being skilled at what you do. People need to know that you are there, understand how you can help, feel confident in your professional credibility, and know when and why to recommend you to others.

Sheila describes the space between being a capable practitioner and being known by the people who could benefit from your work as the Awareness Gap.

From Hidden Gem to Trusted Name is designed to help practitioners understand how to close that gap — thoughtfully, ethically and authentically.

Drawing upon decades of experience as a practitioner, trainer and business mentor, together with her work supporting hypnotherapists and practices internationally, Sheila will explore the practical foundations of building visibility, developing professional reputation, creating meaningful referral relationships and becoming a trusted presence within the communities you serve.

This is not about becoming someone you are not, nor about relying on aggressive marketing or promotional tactics.

It is about learning how to make the value of what you already do visible, understandable and easier for others to trust.

During the Day

Through practical teaching, discussion and real-world examples, Sheila will explore how practitioners can:

• identify and close the Awareness Gap within their own practice;
• communicate what they do with greater clarity and confidence;
• strengthen professional visibility without compromising authenticity;
• build trust and reputation within their communities;
• develop meaningful professional and referral relationships;
• create opportunities for people to understand and experience the value of hypnotherapy;
• encourage the kind of reputation and word-of-mouth that supports sustainable practice growth; and
• move from being a skilled practitioner whom relatively few people know to becoming a professional people recognize, trust and confidently recommend.

The emphasis throughout the day will be practical: understanding not simply what supports practice growth, but how these principles can be applied within your own professional context.

A Day for Practitioners

Whether you are establishing your practice, looking to strengthen an existing one, or simply recognize that your professional visibility does not yet reflect the quality of the work you provide, this seminar offers an opportunity to look at practice development from a different perspective.

You will have the opportunity to learn directly from Sheila's extensive international experience, consider your own practice through a fresh lens, exchange ideas with fellow practitioners, and leave with practical strategies that can continue to be developed long after the seminar concludes.

Come ready to think differently about how your practice is seen.
Leave with a clearer understanding of how to become known for the work you already do well.

Join Us in Vancouver or Live Online

Attend in person at the Best Western Premier Chateau Granville in Vancouver and experience the day alongside Sheila and fellow practitioners, or join us live online from wherever you are located.

For those travelling to Vancouver, ARCH Canada has arranged accommodation at the Best Western Premier Chateau Granville. A dedicated hotel booking link is available for attendees:

Unable to Attend Live?

We recognize that Sheila's international community extends well beyond Canada and that time-zone differences may make live participation difficult for some attendees.

A recording of the seminar will be available to registered participants who are unable to attend either in person or live online.

This provides practitioners outside North American time zones with the opportunity to participate in the learning and benefit from Sheila's presentation at a time that is accessible to them.

Saturday, October 10, 2026 | 9:00 a.m.–4:00 p.m. PT
Burrard Room
Best Western Premier Chateau Granville
Vancouver, British Columbia

In Person | Live Online | Replay Available