From Chaos to Clarity: How AI-Ready Marketing Teams Run on Asana

This event is not suitable for students or freelancers.
Most marketing teams are not slow. They are overloaded, misaligned and reactive.

Work comes in from everywhere. Priorities shift mid-flight. Reporting is manual. Leadership lacks clear sightlines. Handoffs create friction. Campaigns drift from strategic goals.

The result is not a talent problem. It is an operating model problem.

This exclusive Vancouver workshop, hosted at Asana’s regional office, is designed for marketing leaders who want to:

• Fix intake and triage
• Improve cross-team collaboration
• Speed up delivery
• Connect campaigns to organisational goals
• Prepare their teams for the next wave of AI, including agentic workflows

We will explore how Asana becomes the core operating system for marketing, not just a task manager.

You will also get a look at Asana’s latest AI roadmap and what it means for modern marketing teams.

This is a practical, strategic session led by Generation Digital, an AI consultancy specialising in operational clarity and AI adoption.

This session is built for:

• CMOs and Marketing Directors
• Heads of Marketing Operations
• Campaign and Brand Leads
• Demand Generation and Growth Leaders
• Marketing managers responsible for delivery and reporting

It is particularly relevant if:

• Work requests come through Slack, email and meetings with no consistent intake
• Teams struggle with handoffs between brand, digital, content and ops
• Leadership asks for reporting that takes days to produce
• You are exploring AI but are unsure how to embed it into real workflows
• You want marketing to clearly demonstrate impact against company goals

This is not a generic product demo.

You will see:

• How to design a structured intake and triage system inside Asana
• How to create visibility across campaigns, capacity and performance
• How to align marketing initiatives to company OKRs
• How Asana AI supports prioritisation, summarisation and workflow acceleration
• What agentic AI means for marketing teams and how to prepare for it now
• A preview of Asana’s evolving roadmap

You will also have the opportunity to ask questions directly in Asana’s Vancouver office and connect with other marketing leaders facing similar challenges.

You will leave with:

• A clear framework for structuring marketing intake and delivery
• A practical understanding of how Asana can operate as your marketing OS
• A perspective on generative versus agentic AI in marketing workflows
• Clarity on what it means to make your marketing team AI ready
• A defined next step for your organisation, whether you are early stage or scaling

And importantly:

You will leave with a more confident narrative for how marketing contributes to organisational performance, not just outputs.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Generation Digital