FRESH MEET MARKET INTERNATIONAL INDUSTRY PROGRAMS I Friss Hús Festival 2026
Schedule
Fri, 29 May, 2026 at 07:00 pm to Tue, 02 Jun, 2026 at 08:00 pm
UTC+02:00Location
Puskin mozi | Budapest, BU
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𝐅𝐑𝐄𝐒𝐇 𝐌𝐄𝐄𝐓 𝐌𝐀𝐑𝐊𝐄𝐓 𝐈𝐍𝐓𝐄𝐑𝐍𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐘 𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐒This year’s focus also explores how authenticity meets universality in contemporary shorts: how local stories can connect with global audiences, and how, what, and when filmmakers should communicate about their work. Live feedback and constructive critique — including for unselected films — encourage honest dialogue, professional openness, and shared learning.
The programs are free, but registration is required:
https://forms.gle/fVZBErTZURexBBYJ8
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𝐓𝐡𝐞 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 (𝐦𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬)
Whether you're releasing your first indie short or an animated feature, this masterclass is designed for filmmakers, producers, and distributors looking to build a strong and effective campaign to promote their film. Drawing from real-world experience, including Oscar®-winning projects campaigns, Benoit Berthe Siward, founder of The Animation Showcase, shares practical strategies, tools, and insights to help increase your film’s visibility, build momentum, and unlock new opportunities, regardless of budget or scale.
📅 Date: Friday, May 29 2026, 19:00
📍Venue: Puskin cinema, Metropolis hall
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𝐑𝐨𝐨𝐭𝐬 𝐭𝐨 𝐑𝐞𝐚𝐜𝐡
How can a distinctly Hungarian story also succeed internationally? In this discussion, campaign strategist Benoit Berthe Siward, festival director Dave Taylor-Matthews, and producer Anna Szijártó explore how a short film rooted in a local cultural context can speak to international audiences, what global impact a local story can have, how authenticity meets universality, and whether compromises are necessary — and if so, what kind.
📅 Date: Saturday, May 30 2026, 16:00
📍 Venue: Cafe, Puskin cinema
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𝐖𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐁𝐮𝐲 𝐓𝐡𝐢𝐬?
At this unique industry event, international sales agents and distribution professionals will provide live feedback to the invited creators of the films featured in the Hungarian competition program. We'll screen the first three minutes of each film, based on which the experts will share their insights into the film's potential on the international market. The aim of the event is to realistically simulate how short film distributors and sales agents evaluate and make decisions—offering a behind-the-scenes look at their assessment criteria and thought processes.
The session will be moderated by Jing Haase, curator and short film expert, head of industry at Internationale Kurzfilmtage Winterthur
📅 Date: Monday, June 1 2026, 16:30
📍 Venue: Puskin cinema, Metropolis hall
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𝐓𝐨 𝐖𝐡𝐨𝐦 𝐈𝐭 𝐌𝐚𝐲 𝐂𝐨𝐧𝐜𝐞𝐫𝐧
This talk centres on a short film case study to explore how audience experience can be strategically designed through communication — from first impression to post-screening buzz. Using last year’s Fresh Meet WiP winner, Something Wild, directed by Zsuzsanna Konrád and winner of the main prize at Tallinn Black Nights Film Festival, we examine how to guide target audiences from awareness to genuine interest, using tools that capture attention, create FOMO, and encourage word of mouth. Beyond marketing, the discussion highlights how communication around a short film can become an organic extension of the story itself — a strategy long used by major film industries such as Hollywood.
📅 Date: Monday, June 1 2026, 19:00
📍Venue: S4 - Háló Közösségi és Kulturális Központ (Fresh Meet Market venue)
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𝐒𝐚𝐥𝐞𝐬 𝟏𝟎𝟏
This panel talk features a powerhouse of European distributors, including Stefano Picasso (Gorilla Film Distribution – Italy), Sadhbh Murphy (Network Ireland Television – Ireland), Sarah Dombrink (interfilm Berlin) and Grégoire Féron (Salaud-Morisset – France), to demystify the global short film business. Beyond market insights, this session offers a unique perspective on how to launch and sustain a similar venture within the CEE region. The discussion will explore the reality of the workload involved, the profitability of the sector, and how to effectively capitalize on the region’s untapped potential.
📅 Date: May 31, Sunday | 10:30 (90 min)
📍Venue: S4 - Háló Közösségi és Kulturális Központ
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𝐅𝐫𝐨𝐦 𝐒𝐡𝐨𝐫𝐭𝐬 𝐭𝐨 𝐋𝐨𝐰 𝐁𝐮𝐝𝐠𝐞𝐭 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬
This session explores the challenging leap from short filmmaking to a debut feature. Featuring Federico Fasulo (producer and director) and acclaimed Hungarian producer Juli Berkes (known for Gábor Reisz’s Venice Orizzonti winner Explanation for Everything and her long-term collaboration with Hajni Kis), the discussion provides practical insights into scaling up toward features. Federico will share his first-hand experience of developing his upcoming feature within the BDFF (Budapest Debut Film Forum) program. Panelists will dissect the differences in financing, the unique obstacles of feature-length production, and whether the gap between shorts and features is as wide as it seems.
📅 Date: June 1, Monday | 15:00 (60 min)
📍Venue: S4 - Háló Közösségi és Kulturális Központ (Fresh Meet Market venue)
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𝐖𝐨𝐫𝐤𝐬 𝐢𝐧 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐏𝐢𝐭𝐜𝐡 𝐅𝐨𝐫𝐮𝐦 & 𝐀𝐰𝐚𝐫𝐝 𝐂𝐞𝐫𝐞𝐦𝐨𝐧𝐲
Witness the official showcase of six promising international short films currently in production. This exciting pitch forum features a competitive presentation where filmmakers screen 3-minute clips from their works-in-progress, providing a first look at future festival hits.
The event concludes with the announcement of the Gaston Studio and Focus Fox awards, providing a total of €8,000 worth of post-production support. Additionally, the winning project will be offered a professional sales and distribution agreement courtesy of the Italian agency, Gorilla Film Distribution.
Selected Projects:
How I went to the dogs, along with Europe – Dir: Elizaveta Snagovskaia (Germany)
Privado – Dir: Richard Feliz (Germany/Norway)
Praxis – Dir: Katica Kozma (Hungary)
The Changing Room – Dir: Giacomo Esposito (United Kingdom)
Things I don't understand – Dir: Andrej Zelenec (Slovakia)
Fog – Dir: Katalin Blanka Bohl (Hungary, United Kingdom)
Date: June 2, Tuesday | 16:00 (180 min)
Venue: Puskin / Körhinta terem
Jury:
Sadhbh Murphy (Network Ireland Television – Ireland)
Ondine Chabron (Origine Films – France)
Sarah Dombrink (interfilm Berlin - Germany)
📅 Date: June 2, Tuesday | 16:00 (180 min)
📍Venue: Puskin / Körhinta terem
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Where is it happening?
Puskin mozi, Kossuth Lajos u. 18.,Budapest, HungaryEvent Location & Nearby Stays:
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