Frag Head Day 3: From Concept to Signature Perfume
About this Event
Schedule
Thursday
10:00 AM – 2:30 PM
📍 DIY Scent Studio
4007 University Dr.
Fairfax, VA 22030
About This Class
Every great perfume begins with an idea.
Frag Head Day 3 is the culmination of the Frag Head program, where you'll apply everything you've learned to create a fragrance that reflects your own story, emotion, and creative vision.
You'll learn how professional perfumers develop fragrance briefs, define creative direction, refine formulas, and transform inspiration into a finished perfume. By the end of the class, you'll bottle your own signature fragrance and complete the creative journey from concept to presentation.
This class can be taken independently, though Day 1 and Day 2 are recommended for the most complete learning experience.
What You'll Learn
The Professional Perfume Creation Process
Discover how fragrances are developed from the initial idea to the finished bottle by exploring creative direction, brand identity, target audience, olfactive territory, positioning, storytelling, and packaging.
Developing a Fragrance Brief
Learn how professional perfumers build a creative blueprint before selecting ingredients.
You'll define:
- Target audience
- Emotional direction
- Inspiration
- Olfactive family
- Fragrance personality
- Creative story
You'll create your own fragrance brief to guide every decision throughout the creation process.
Complex Fragrance Families
Explore the classical perfume structures that have shaped modern perfumery, including:
- Fougère
- Chypre
- Ambery
- Oriental (Ambery)
- Modern Woody Amber
- Contemporary Clean Fragrances
Learn how multiple fragrance families combine to create sophisticated and memorable perfume architectures.
Formula Refinement
Professional perfumers rarely stop at the first version of a fragrance.
Learn how to:
- Evaluate balance and harmony
- Diagnose weak areas
- Improve top, heart, and base notes
- Match your fragrance to the original creative brief
- Refine your formula through multiple evaluation rounds.
Signature Perfume Creation Lab
Bring your concept to life by creating your own signature fragrance.
You'll complete:
- Final Formula
- Perfume Name
- Olfactive Pyramid
- Scent Description
- Creative Story
- 30ml Signature Perfume
This hands-on workshop brings together everything you've learned throughout the course into one finished creation.
What's Included
✔ Professional instruction
✔ Premium fragrance materials
✔ Printed Frag Head workbook
✔ Creative brief worksheet
✔ Formula development & evaluation worksheets
✔ Signature Perfume Creation Lab
✔ 30ml Signature Perfume
✔ Complimentary lunch
✔ Coffee, tea & light refreshments
Who Should Attend?
Perfect for:
- Fragrance enthusiasts
- Creative professionals
- Artists & designers
- Aspiring perfumers
- Anyone ready to create a fragrance with intention and meaning
No previous experience is required, although completing Day 1 and Day 2 is recommended.
Complete Your Frag Head Journey
This class is Day 3 of the Frag Head 3-Day Intensive Program and serves as the final step in your perfumery journey.
You may attend this class individually or experience the complete curriculum by enrolling in the full 3-Day Frag Head Intensive Program through the DIY Scent Studio Eventbrite profile.
Where is it happening?
Event Location & Nearby Stays:
USD 855.50



















