Foundations of Story-Driven Marketing with Design Thinking & AI (In-Person)

Great marketing isn’t about selling — it’s about storytelling. This hands-on workshop combines Design Thinking and AI-powered tools to help you craft compelling, story-driven marketing messages that resonate with your audience. Each team will be given a marketing challenge to solve, working through a structured brainstorming process before using ChatGPT to refine and enhance their message.

Bring your laptop and be prepard to learn:

• How to apply Design Thinking to solve marketing challenge
• The key elements of story-driven messaging
• How to turn features into emotionally compelling narratives
• Practical AI-powered writing techniques for refinement
• A repeatable framework for crafting high-converting marketing copy

Get ready to transform your marketing through the power of storytelling and AI!

• Marketers & Content Creators: Learn how to craft compelling, story-driven copy that captures attention and drives engagement.
• Business Owners & Entrepreneurs: Discover how storytelling can differentiate your brand and connect deeply with your audience.
• Sales & Brand Strategists: Master the art of emotional storytelling to enhance your pitch and increase conversions.
• Tech & AI Enthusiasts: Explore how AI-powered tools like ChatGPT can streamline content creation and refine messaging.
• Lifelong Learners: Stay ahead of the curve by integrating Design Thinking and AI into your marketing strategy.

PLEASE BRING YOUR LAPTOP TO THIS IN-PERSON WORKSHOP.

By the end of the session, each team will have developed and refined a story-driven marketing message, solving a real-world challenge with Design Thinking and AI — a repeatable process you can use to strengthen your brand messaging moving forward.

Facilitator: Jeff Hendrickson | Digital Marketing and Technology Committee Co-Lead

With over two decades of experience spanning grassroots initiatives to Pentagon engagements, Jeff Hendrickson has consistently championed user needs while leading diverse teams to deliver impactful products. His leadership transcends traditional boundaries in UX design, research, and strategy, resulting in multi-million dollar international deals and organizational transformation. As a published author on UX Analytics, Jeff bring authoritative expertise to this field.

Now at the forefront of AI technology adoption, Jeff guides both skeptics and enthusiasts in leveraging these tools for innovation. His expertise encompasses UX strategy, management, research, software design, and AI content creation. As a pioneer in Autonomy Knowledge Management and a catalyst for UX initiatives, he thrives on facilitating "ah-ha" moments in Design Thinking workshops, where creative potential is unleashed to solve complex challenges.

Event Notes:

• This is an IN-PERSON event! Join us at OfficeKey Rookwood, 4030 Smith Road, Suite 200, Cincinnati, OH 45209. Lunch will be served. Due to limited time, the workshop will begin promptly at 11:30 a.m.
• Please bring your laptop to this workshop.
• All are welcome at our Digital Marketing & Technology meetings, which are typically held on the second Wednesday of the month. You do not have to be an AMA member to attend.

AMA Cincinnati’s Digital Marketing & Technology Community explores today’s digital environment, including email marketing, online advertising, web design, Search Engine Optimization (SEO), mobile marketing, social media, and more.

Facilitated by Betty Rodriguez-Hakes and Barry Williams, each monthly session hosts a subject matter expert sharing the latest and greatest in digital marketing and technology. You’ll not only be increasing your skill set and bringing valuable knowledge to your work, but you’ll engage with an amazing network of Cincinnati-based Marketing pros who love to share their experience. With topics applicable to B2B, B2C, and nonprofits, Marketers from all career stages and organization sizes, both AMA members and guests, are welcome to attend.

AMA Cincinnati is built on community. No matter where you are in your career or what area of marketing you specialize in, AMA brings marketers together to build relationships, solve marketplace challenges, and create invaluable networks. We provide opportunities for marketers and related professionals across industries, businesses, functions, and career levels to learn, teach, job search, recruit, network, promote, contribute, and practice.

L earn more at AMACincinnati.org

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