Floyd Mercantile - LIVE at Paradigm
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Another *incredible* concert to catch this year at Paradigm! Peter Mulvey and Jenna Nicholls are ✨Floyd Mercantile ✨ They'll be performing in our shop on Friday, December 11th at 7pm. Tickets are $15 and will increase to $20 on the day of the show.
Who is Floyd Mercantile?
"In April 2025, Peter Mulvey and Jenna Nicholls, along with guitarist Ross Bellenoit, traveled to Floyd, a small mountain town located in the Blue Ridge Highlands of Southwest Virginia for five uninterrupted days of recording. What emerged is Floyd Mercantile — a record that feels both intimate and timeless.
The makeshift studio was a decommissioned general store called (you guessed it!) Floyd Mercantile — a weathered wooden building standing across the road from an open pasture where cows wandered and grazed in the gentle early-spring. (One cow even volunteered to be on the album cover.) Inside those old walls, the trio recorded the album live — no isolation booths, no heavy overdubbing — just three musicians in a room, listening closely and letting the songs unfold in real time.
The sessions were recorded by Jeff Oehler and filmed in their entirety by partner Sue Bibeau and their associate Skylar Locke. Together, Sue and Jeff comprise Beehive Pro, an audio, visual, and design collective famed for their intimate recordings and thoughtfully considered visuals. They captured not just the sound, but the atmosphere — the wood floors, the daylight through the dusty windows, and the creak of the porch boards could all be considered session players on this album.
The repertoire bridges eras. Mostly comprised of songs Peter and Jenna wrote separately, there are a few gems from Great American Songbook: “Skylark" (Hoagy Carmichael/Johnny Mercer), “Them There Eyes" (Maceo Pinkard/Doris Tauber/William Tracey) and “I'll Be Seeing You" (Sammy Fain/Irving Kahal).
The visual and sonic tones of the project reflect the periods these songs evoke — even the newly composed tracks feel in conversation with another time. The goal was not nostalgia, but continuity: to stand inside the lineage of American song and add something honest and present to it.
Floyd Mercantile is not just an album. It’s a document of place. Of three musicians in a room. Of songs — old and new — allowed to breathe in the quiet of a Virginia afternoon."
We can't freakin' wait for this one, folks! See you there
Who is Floyd Mercantile?
"In April 2025, Peter Mulvey and Jenna Nicholls, along with guitarist Ross Bellenoit, traveled to Floyd, a small mountain town located in the Blue Ridge Highlands of Southwest Virginia for five uninterrupted days of recording. What emerged is Floyd Mercantile — a record that feels both intimate and timeless.
The makeshift studio was a decommissioned general store called (you guessed it!) Floyd Mercantile — a weathered wooden building standing across the road from an open pasture where cows wandered and grazed in the gentle early-spring. (One cow even volunteered to be on the album cover.) Inside those old walls, the trio recorded the album live — no isolation booths, no heavy overdubbing — just three musicians in a room, listening closely and letting the songs unfold in real time.
The sessions were recorded by Jeff Oehler and filmed in their entirety by partner Sue Bibeau and their associate Skylar Locke. Together, Sue and Jeff comprise Beehive Pro, an audio, visual, and design collective famed for their intimate recordings and thoughtfully considered visuals. They captured not just the sound, but the atmosphere — the wood floors, the daylight through the dusty windows, and the creak of the porch boards could all be considered session players on this album.
The repertoire bridges eras. Mostly comprised of songs Peter and Jenna wrote separately, there are a few gems from Great American Songbook: “Skylark" (Hoagy Carmichael/Johnny Mercer), “Them There Eyes" (Maceo Pinkard/Doris Tauber/William Tracey) and “I'll Be Seeing You" (Sammy Fain/Irving Kahal).
The visual and sonic tones of the project reflect the periods these songs evoke — even the newly composed tracks feel in conversation with another time. The goal was not nostalgia, but continuity: to stand inside the lineage of American song and add something honest and present to it.
Floyd Mercantile is not just an album. It’s a document of place. Of three musicians in a room. Of songs — old and new — allowed to breathe in the quiet of a Virginia afternoon."
We can't freakin' wait for this one, folks! See you there
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Where is it happening?
Paradigm Coffee and Music, 1202 N 8th St,Sheboygan, Wisconsin, United States
Event Location & Nearby Stays:
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Host or PublisherParadigm Coffee and Music
