Fjällräven Mall of America Trail Challenge 2026 Kick Off

Hike More. Earn More.

Join Fjällräven Mall of America for our first ever Trail Challenge and kickoff hike!

We'll begin at Minnehaha Falls and explore one of Minneapolis's most iconic outdoor destinations. Check-in will take place at Minnehaha Regional Park, above the falls. After completing the hike, participants are invited back to the Fjällräven Mall of America store to redeem an exclusive event-day reward.

Kickoff Hike Reward:
• 25% off one purchase at Fjällräven Mall of America (valid on event day only)
• Entry into a raffle to win a free Fjällräven backpack

The raffle winner will be drawn at the store at 2:00 PM following the hike.

Can't make the kickoff event?

You can still participate in the Fjällräven Trail Challenge by following us on AllTrails and recording your hikes throughout the challenge period. As you complete more hikes from our Favorites list, you'll unlock additional rewards and raffle entries.

Trail Challenge Dates
June 1, 2026 - July 31, 2026

Challenge Rewards

1 Hike Completed
• 15% off one purchase

5 Hikes Completed
• 30% off one purchase
• One entry into the Grand Prize raffle
• 2026 Fjällräven Trail Challenge commemorative patch (while supplies last)

10 Hikes Completed
• 40% off one purchase
• Two additional Grand Prize raffle entries (three total entries)

Grand Prize

One winner will receive:
• A new Fjällräven trekking backpack
• A trip to the 2027 Fjällräven Classic USA

The Fjällräven Classic USA is a three-day, 30.5-mile trekking experience across the Continental Divide. Airfare and accommodations are included.

Grand Prize winner(s) will be announced in August 2026.

Get outside, explore new trails, and earn rewards along the way. We look forward to hiking with you!

(Discounts can be claimed until 8/13/2026. Discounts are applied in store only)