Engaging Gen Z Workshop

Name: Engaging Gen Z Workshop
Start: 2025-09-11T11:45:00-05:00
End: 2025-09-11T13:15:00-05:00
Location: 365 East Campus Mall, Suite 200, Madison, WI, United States, Wisconsin 53715

Schedule

Thu Sep 11 2025 at 11:45 am to 01:15 pm

UTC-05:00

Location

365 East Campus Mall, Suite 200, Madison, WI, United States, Wisconsin 53715 | Madison, WI

Join us for an interactive, in-person workshop that will equip you with practical tools and fresh perspectives for reaching the spiritually open. InterVarsity's Mark Matlock will share groundbreaking insights from Barna Group about societal trends and how to meaningfully connect with the 100 million Americans who are spiritually curious but not yet committed.
You’ll learn how to:
- Identify and understand the unique mindset of the spiritually curious, curious skeptics, and naturalists.
- Cultivate authentic conversations that respect curiosity while pointing toward Christ.
- Reframe evangelism for a generation that values exploration over certainty.
- Apply Barna’s latest research to your ministry context—whether on campus, in the church, or in the community.
Through guided discussions, case studies, and collaborative exercises, you’ll leave with a renewed vision for relational, respectful evangelism rooted in the gospel.
🗓️ Wednesday, September 11th, 11:45 a.m. - 1:15 p.m.
Cost = $10 (includes lunch)
* If money is an issue, please let us know. Email - [email protected]
ABOUT OUR SPEAKER:
Mark Matlock is a Senior Fellow at Barna and the Executive Director of Urbana 2025 for InterVarsity Christian Fellowship. Mark facilitates innovation and impact, helping organizations adapt to changing times by turning data and research into strategic action.
He founded WisdomWorks, a consultancy helping churches and faith-based organizations leverage their collective wisdom and insight to innovate and accelerate. As a consultant, Mark has worked with national and international organizations such as Seed Company, Brotherhood Mutual, MOVEMENT.ORG, and Awana.
Mark is the author of more than 20 books for teens and parents, and in 2019 co-authored Faith for Exiles: Five Ways for a New Generation to Follow Jesus in Digital Babylon with Barna Group CEO Kinnaman. Mark recently authored Faith for the Curious, which incorporates Barna research about this cultural moment.