Elevate Your Personal Brand: A Three-Pillar Framework for Women in Business

Want to learn high-level branding for your small business but have a limited budget to do so?

Join us at Collective615 as C615 member and website-design/digital marketing expert Katherine Forbes leads this full-day interactive workshop. She will provide you with a comprehensive, complete framework for building and enhancing your personal brands.

Through three foundational pillars—Brand Guidelines, Offers & Opt-Ins, and Social Media Marketing—you’ll gain the tools and strategies needed to stand out in a competitive market, grow your online presence, and connect with your ideal clients.

For an investment of $150 ($99 for C615 members), you will receive five hours of training and walk away being able to:

✨ Define your brand’s mission, values, and visual identity with clarity and confidence

✨ Develop a strategy for growing an email list and creating compelling website content

✨ Build your own custom social media plan including detailed content ideas

✨ Leave with a personalized action plan you can implement immediately

Please email Collective615 Community Manager Alli at [email protected] for a full syllabus of what you can expect to learn.

Your ticket includes:

❧ Free parking at L&L Market (where Collective615 is located) for the day. Please make sure you scan the code inside our space, not in the parking lot.

❧ Access to Collective615's kitchen and ammenities: unlimited filtered still and sparkling water; coffee; tea; kombucha on tap, snacks; fast and secure WiFi; co-working tables and phone booths if you need to step out, etc.

❧ Bring your lunch or grab food/beverages from one of of the eatery neighbors in L&L Market: Kardes Turkish Grill, Penne Pazze, Thai Ni Yom, Honest Coffee, Five Daughters Bakery, Eat Bubbles, Culture & Co.

Note: Attendance is limited to 10 people for this workshop to ensure a focused and intentional experience.

REQUIREMENTS

✅ Attendees must have/bring laptop, phone, brand photos, Canva account and Instagram accounts and have (or be considering) a ChatGPT account.

ABOUT THE INSTRUCTOR

is a website designer and educator with over a decade of experience helping others create and share meaningful, impactful brands. As the founder of , a Squarespace web-design agency, Katherine has worked with clients across the globe—including Grammy-award-winning artists, New York Times best-selling authors, and many other professionals from diverse industries.

She has been featured as a speaker on panels hosted by YELP and the Music Biz Association, among others, sharing her expertise on branding and creative strategy.With a passion for teaching, Katherine serves as an adjunct professor at ETSU, where she has developed and taught college-level courses on brand identity and digital music marketing.

Her teaching style combines practical strategies with creative insights, empowering students to take actionable steps toward their goals. Her course content consistently earns praise for being engaging, approachable, and packed with real-world applications.

In this course, Elevate Your Personal Brand: A Three-Pillar Framework for Women in Business, Katherine brings her wealth of experience to the online business industry, offering attendees the tools and strategies they need to craft impactful personal brands, expand their digital presence, and connect with clients in a competitive digital market.

Notice of Photography and Videography
By attending this event, you grant Collective615 the right to use any photographs or video recordings taken during the event for promotional, marketing, and archival purposes. If you prefer not to appear in our materials, please notify the event organizer upon arrival.

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Host or Publisher Collective615