Effective Techniques for Successful Hospitality Businesses

You're warmly invited to an impactful workshop designed to help hospitality professionals grow revenue, reduce costs, and make more money. Hosted by Stephen Logue, Brighton & Hove’s Hospitality Partner with over 30 years’ experience, this highly rated session helps you to learn how to enjoy more time and experience less stress.

Overview
The restaurant business is in turmoil right now with 33% of restaurants trading at a loss, 2/3 of businesses cutting hours and jobs together with 76% increasing prices.
This workshop will help you ride the storm by assisting in the creation of strategies to attract and retain customers, profitably.

Agenda Topics

The content focuses attention on the four Ps of hospitality marketing and operations;
> People:Who are your customers? What do they want? How do you attract new customers and how do you bring them back for more? Does your staff understand the importance of service excellence? Techniques to enhance it.
> Product: a systematic approach to innovation, profitable product development.
> Price: menu mistakes, how to avoid them and how to increase your menu appeal and perceived value for money.
> Promotion: what a successful website looks like, Loyalty promotions, optimising reviews and using social media effectively.

Structure: 90 minutes
60 min workshop
30 min networking session

About the Speaker

Stephen Logue is a business economist and a Fellow of the Chartered Institute of Marketing .

He started his career in marketing with brands like Ski and McVities, running well known household brands and taking responsibility for new product development where he launched 15 new products, some of which won awards.

He was appointed marketing director of Grand Met’s 600 restaurants where he was fortunate enough to win the first Caterer & Hotelkeeper award for the top group marketing campaign.

His market research-led consultancy, Business Blueprints, based in Brighton from 1989 to 2022, advised major organisations in the hospitality industry like JD Wetherspoons, Greene King and Allied Bakeries among others.

In his own right, he owned and operated 15 catering concepts ranging from Sandwich/coffee bars to Greek themed restaurants.

He latterly owned the Old Bank in Kemptown from 2010, rated No. 1 for steaks & ribs, until he sold it last year to concentrate on his new coaching enterprise, Hospitality Blueprints.

He says; “ I am passionate about inspiring and empowering others to create memorable dining experiences for their customers so that they can make more money, save time and have less stress"

This event will take place at BIPC, 1st floor of Jubilee Library, Brighton.

Following the event, the BIPC will send you a feedback form which we would be grateful if you could complete to allow us to monitor the success of our events.

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Business & IP Centre Sussex supports people to start, grow and protect their businesses in Sussex. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops, webinars and networking events.

W hat if I don't live / have my business in Sussex?

Find your local BIPC here to find out how they can help you: https://www.bl.uk/business-and-ip-centre/national-network

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FAQs

What is your cancellation policy?

The majority of our events are free, but places are often limited - especially for in-person events, therefore please make sure you cancel your place, if you are unable to attend. You can cancel through your Eventbrite booking or emailing [email protected].

Can I attend if I'm not a member of the library?

Absolutely! Any Sussex based business/ person with a business idea is welcome. Though we always recommend joining the library as it's free and will make accessing our databases, books and publications much easier.

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