eCom Collab Club® (London) 9 September 2026

Discover how leading brands plan smarter, execute stronger and turn BFCM pressure into profitable growth.
About this Event

Join us at the ODEON Luxe, West End in London as eCom Collab Club® returns after the summer break, co-hosted by Adam Pearce from Blend Commerce and Nathan Lomax from Quickfire Digital.

This time, we’re talking about the annual eCommerce pressure cooker:

BFCM.

The season where every brand wants record revenue, every customer wants a bigger discount, and someone inevitably realises the campaign plan still has “TBC” written all over it.

Black Friday and Cyber Monday can make or break the final quarter. But the brands that win aren’t the ones scrambling to launch a 20%-off code at 11.57pm the night before. They’re the ones planning early, protecting margins and knowing exactly what happens once the sale ends.

Through two focused panel discussions, we’ll explore how leading brands prepare, execute and recover from the biggest trading period of the year.

Expect practical lessons, honest experiences and real-world examples from people who have survived the madness and lived to tell the tale.

Why You Should Attend

1. Get Ahead Before the Panic Sets In
   BFCM rewards preparation. Hear how brands are planning campaigns, offers, stock, retention and customer experience before the pressure lands.
   
2. Learn What Actually Works
   No recycled “start your campaign early” advice. Just honest conversations about offers, acquisition, retention, profitability and the decisions that make a genuine difference during peak.
   
3. Protect Margin While Driving Growth
   Discounting can drive revenue. It can also cause a fairly grim January. Learn how brands are balancing promotion, profitability and customer expectations without giving the farm away.
   
4. Connect With People Who Get It
   Meet founders, operators, agencies and technology providers who know exactly what it feels like when the BFCM Slack channel starts getting spicy.

Who Should Attend?

This event is ideal for:

• DTC Founders
  BFCM is a major trading moment for your brand. You’ll leave with practical ideas for planning smarter, selling more and avoiding unnecessary chaos.
• eCommerce Managers & Directors
  Learn how to build stronger BFCM campaigns, align teams and create customer journeys that perform before, during and after the big weekend.
• Growth & Supply Chain Leaders
  Get practical insight into promotional strategy, customer acquisition, retention, lifecycle marketing and how to make BFCM work beyond one weekend of discounting.
• Agencies
  Understand the pressures your clients are facing in the run-up to peak and connect with ambitious brands looking for smarter ways to plan, execute and grow.
• eCommerce Technology Providers
  Meet leading DTC brands and learn where your tech can make the biggest difference across the BFCM customer journey.

Meet the Speakers

On the roster so far:

• Mitchell Tamcken, Head of Ecommerce & Marketing, Autoid
• Valeria Granda, General Manager – UK & EMEA, Rebuy Engine
• Holly Beadle, Co-Owner & CEO, HERA Clothing
• Georgi Petrov, CEO, Uxify
• Riyad Ahmed, Founder & Managing Director, Fragrance Hub
• Nick Trueman, Director, Spec Digital
• Charlotte Ayoub, Director, TLC Sport
• GoKwik
• Mehak Vig, Commercial Director, Timeless London
  

Plus more exciting founders, operators and eCommerce leaders to be announced soon...

What to Expect

• A room full of people who know BFCM is not just “put a banner on the homepage and cross your fingers sales start rolling in”.
• Honest conversations about offers, stock, customer experience and what happens after the discounts stop.
• Practical lessons from brands that have made peak work without sacrificing all their margin.
• Meaningful networking with founders, operators, agencies and technology providers.
• And enough ideas to make your BFCM planning meeting considerably less painful.

The Takeaway

You’ll leave with a clearer understanding of how to approach BFCM 2026 with more confidence, stronger planning and fewer last-minute decisions.

From offer strategy and customer acquisition to retention, post-purchase experience and profitability, you’ll walk away with practical ideas and valuable connections to help you make the most of peak.

Because the best BFCM campaigns aren’t built in November.

They’re built now.

Agenda

🕑: 08:00 AM - 08:45 AM
Meet & Greet (casual networking over coffee and breakfast snacks)
🕑: 08:45 AM - 09:00 AM
Welcome and Industry News
🕑: 09:00 AM - 09:45 AM
Panel 1: BFCM – What To Do Before
🕑: 09:45 AM - 10:30 AM
Speed Networking
🕑: 10:30 AM - 11:15 AM
Panel 2: BFCM – What To Do After
🕑: 11:15 AM - 11:30 AM
Speed Networking