don’t know sh*t about it

Join us for Don't Know Sh*t About It, a series of six engaging and down-to-earth mini-seminars designed to help business owners and budding entrepreneurs master the essentials of branding, marketing, and communication.

Over the course of six mini-seminars, we’ll dive deep into the critical aspects of building a successful business, from attracting ideal clients to navigating the confusing world of SEO, and knowing when it's time for a brand refresh.

Each session offers practical insights, expert advice, and real-world strategies you can apply right away, no matter where you are in your entrepreneurial journey. Whether you're just starting out or looking to elevate your business, these casual yet informative discussions will give you the tools and confidence you need to make impactful decisions.

Come ready to learn, ask questions, and connect with like-minded individuals tackling similar challenges.

Nov 21 . I Hate My Clients! | How to Attract Ideal Clients with Targeted Branding
Learn how to use branding as a powerful tool to attract clients who align with your vision, values, and working style. Discover actionable steps to refine your brand message and filter out clients who aren’t a good fit.

Dec 2. SEO: Everyone Wants Me, No One Knows Why | SEO Basics for Local Businesses
Unpack the essentials of SEO and how small businesses can use simple strategies to rank higher and drive local traffic. Get practical tips for improving your online visibility without needing to be an SEO expert.

Dec 17. Branding vs. Marketing? | Identifying Your Business Needs at Different Stages
Clarify the differences between branding and marketing, and learn when each plays a crucial role in your business growth. Understand how to determine which specialist will benefit you the most, depending on where you are in your business journey.

Jan 7. My Product is Great, Why Aren’t People Buying? | Overcoming Common Customer Objections
Dive into the psychology behind customer buying behavior and identify common objections that stop people from purchasing. Learn practical tactics to address these objections and boost your conversions.

Jan 21. Social Media is Free, Why Should I Pay for Ads? | Maximizing ROI with Paid Social Ads
Explore why investing in paid social media advertising can dramatically accelerate organic growth. Get insights on when it’s worth paying for ads and how to ensure you’re getting the best return on your investment.

Feb 4. Is It Time to Rebrand or Just a Marketing Tweak? | Identifying the Key Signs Your Business Needs a Brand Update
Learn how to assess whether your business needs a full rebrand or just minor marketing adjustments. We’ll discuss the signs to look out for and practical tips on keeping your brand fresh and relevant in a fast-changing market.

Curated by Alessandro Spreafico from On Fire, a seasoned creative entrepreneur and brand therapist with over 15 years of experience helping businesses find their unique voice and thrive in competitive markets. Alessandro brings a passion for guiding businesses through the complexities of branding and marketing, ensuring they connect effectively with their audience.

Host or Publisher On Fire