How to Get Discovered: Insider Tips for Aspiring Models

Gain valuable insights into breaking into the modeling industry. This session will cover agency submissions, networking, building a portfolio, and standing out at castings and go-sees. Learn from real-life success stories and discover how to navigate the industry with professionalism and confidence.

Key learning outcomes:

• Understand the process of building a professional modeling portfolio, including selecting the right photographers.
• Learn strategies for submitting to agencies, networking with industry professionals, and standing out at castings.
• Identify and avoid common scams in the modeling industry to protect your career.
• Gain knowledge of industry expectations, including professionalism, punctuality, and branding.
  

About the instructor:

Shaw Bernard, a visionary entrepreneur and advocate for diversity in the fashion industry, stands at the helm of STRUT Models, a boutique modeling agency nestled in the vibrant neighborhood of Dumbo, Brooklyn. As a proud native of Trinidad and Tobago, Shaw's journey in the fashion world began at the tender age of 14, navigating through challenges of discrimination during an era when the presence of black models was egregiously overlooked.

Fueled by her own experiences and a burning desire to reshape the narrative, Shaw established STRUT in 2013, recognizing a glaring gap in the industry's representation. Starting as a modest modeling school, Shaw's unwavering commitment to inclusivity and empowerment has since transformed STRUT into a formidable force, rivaling even the city's largest agencies.

Central to Shaw's ethos is her dedication to fostering diversity and providing a platform for models from all walks of life. With an all-female team, STRUT proudly represents a diverse array of talent, amplifying voices that have long been marginalized within the fashion landscape.

Beyond her role as CEO, Shaw is a devoted mother to her son and a connoisseur of culinary delights. As an avid learner, she constantly immerses herself in literature, particularly in business, self-improvement, and memoirs, through audiobooks. Shaw's leadership extends beyond the confines of her agency. Through initiatives like her STRUT-Esteem program, she actively gives back to the community, enriching the lives of youths in schools and community centers. Committed to leaving an indelible mark on the fashion industry, Shaw continually seeks to refine her leadership skills. She is an alum of the prestigious Goldman Sachs 10kSB program and holds an MWBE certification becoming the only modeling agency in NYC with that status.

As the sole black woman holding an executive position in a New York City modeling agency, Shaw is not only breaking barriers but shattering them. Through STRUT Models, she is revolutionizing the industry from within, creating a safe and inclusive environment while ensuring excellence remains at the forefront of everything she does. With Shaw Bernard leading the charge, STRUT Models stands as a beacon of inspiration, illuminating a path toward a more equitable and representative fashion future.

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