DIY Marketing Workshop for Small Businesses in Folsom

If your business serves Folsom and you want more calls, bookings, and walk-ins without handing everything off to an agency, this workshop is for you. In two focused hours, you will learn how to turn your website, Google Business Profile, and local content into a reliable customer driver.

Practical, approachable, and built for busy business owners.

Cost: $199 per person
Bring additional team members from the same business: $99 each
Location: Shared with registered participants

Website : Get on the Map

Folsom customers are searching every day for places to eat, services to hire, and businesses they can trust. When someone searches “Folsom dentist,” “best brunch in Folsom,” or “near me,” only a small group of businesses show up first. Those businesses get the calls.

This workshop shows you how to become one of them by clearly signaling that your business is local, credible, and active in the Folsom community.

Learn how Google evaluates local businesses and why Folsom searches convert so well.

You will learn:

• How Google decides who appears in Folsom results
• Why visibility leads directly to customers
• How local relevance builds momentum over time

Your website should clearly reflect the city you serve without sounding forced.

We will cover:

• Where to use “Folsom” in titles, headings, and page copy
• Displaying your local phone number and address correctly
• Embedding maps and directions
• Referencing neighborhoods and landmarks like Historic Folsom, Sutter Street, Empire Ranch, Broadstone, and Folsom Lake
• Using real local photos of your business and team
• Writing blog content tied to Folsom events and interests
• Featuring reviews from Folsom customers

Your Google Business Profile often makes the first impression.

You will learn:

• How to fully optimize your listing
• What types of photos attract clicks
• How reviews impact rankings and trust
• How to use Posts, services, products, and FAQs effectively
• What helps businesses land in the Local 3 Pack

Google favors businesses with real community ties. Customers do too.

We will show you how to turn local involvement into marketing assets:

• Working with the Folsom Chamber of Commerce
• Participating in community events and festivals
• Partnering with nearby businesses and nonprofits
• Turning sponsorships and collaborations into visibility and links

Local content consistently outperforms generic blog posts.

We will workshop ideas like:

• Best restaurants near Historic Folsom and Sutter Street
• Date-night ideas in Folsom
• Family weekends at Folsom Lake and local parks
• Seasonal events and holiday activities
• Shopping and dining guides for visiting family

You will leave with content ideas tailored to your business and audience.

Social activity reinforces local trust and recognition.

You will learn how to:

• Tag Folsom businesses and landmarks
• Share content from local events
• Use local hashtags effectively
• Highlight real customer stories and wins
• Encourage branded searches that strengthen visibility

Know what is working and where to focus next.

We will cover how to track:

• Traffic from Folsom ZIP codes
• Calls and direction requests
• Review growth
• Ranking improvements
• Pages that convert best
• New local links

This workshop is led by Julie Gallaher, founder of Get on the Map and a trusted local marketing educator for Northern California businesses.

Julie focuses on helping small businesses translate local involvement, smart content, and online visibility into measurable growth. Her classes are known for being clear, practical, and easy to apply.

Her workshops and expertise have been praised by Sacramento Magazine, local chambers of commerce, and business owners across the region.

Laura O. | Sacramento Magazine
“If you're interested in furthering your knowledge of social media marketing, or even just learning some basics, then I would definitely recommend you attend one of the Get on the Map workshops. I loved the relaxed environment and smaller class size. Julie makes sure to relate what she is teaching to everyone in the class. I left feeling inspired.”

Brianna P.
“Julie teaches great classes on social media marketing that are packed with info. Every class includes tips I can actually use and they work.”

Greg
“I attended a seminar Julie from Get on the Map gave for the Folsom Chamber of Commerce. The seminar opened my eyes to new ways to use social media, especially Instagram. Clear, concise, and very helpful.”

• Folsom business owners
• Marketing managers and coordinators
• Team members responsible for visibility and growth
• Anyone tired of guessing what works

Bring a teammate and get everyone aligned for less than the cost of one short ad campaign.

Seats are limited to keep the class interactive.
If you want stronger visibility, clearer local signals, and marketing that actually works in Folsom, this workshop is designed for you.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Julie Gallaher of Get on the Map