Digital Strategies for Small Business: 1 Day Workshop in New Westminster

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Local Business Digital Toolkit equips small business owners and managers with practical digital strategies to attract more customers and grow visibility online. The course emphasizes quick fixes, digital marketing essentials, and online presence optimization. Through hands-on exercises, real-world examples, and step-by-step guidance, you will learn to implement effective digital solutions tailored to neighborhood businesses, improving customer engagement and sales.

By the end of this course, you will:

• Build a strong local digital presence for your business
• Optimize websites, listings, and social platforms for visibility
• Create engaging content and email campaigns
• Run basic paid advertising and track performance
• Use analytics to measure effectiveness and adapt strategies
• Develop a practical digital roadmap for sustained growth

Owners and managers of small businesses in the local retail and services sector.

This course is ideal for local business owners seeking practical, hands-on digital solutions to attract more customers and increase visibility. You will gain tools and techniques that are immediately actionable, focusing on quick wins for neighbourhood businesses. The workshop provides step-by-step guidance on websites, social media, email campaigns, and online ads. By attending, you will learn to track performance, optimize digital strategies, and build a roadmap for ongoing growth. Networking opportunities allow you to share experiences with other local business owners. Our approach ensures you leave with tangible results that can boost your business’s online presence immediately.

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Smart Savings for Groups

Register in groups: 3 + participants save 10% each, while 10+ participants save 15% each.

Looking to upskill your team onsite?

We provide custom in-house training for small business teams, tailored to your specific needs and digital workflows. Our experts bring hands-on exercises, practical examples, and actionable strategies directly to your office. Training can be customized to focus on websites, social media, email marketing, or digital ads depending on your team’s requirements. This approach ensures your staff learns practical solutions while maintaining daily operations.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Importance of digital presence for small businesses
• Overview of essential digital tools and platforms
• Identifying quick wins for local businesses
• Activity

Info: • Optimizing website content and structure
• Google My Business & local listings setup
• SEO basics for neighborhood visibility
• Case Study

Info: • Choosing the right social platforms
• Content creation and scheduling tips
• Engaging with local audiences effectively
• Activity

Info: • Setting up email marketing campaigns
• Personalized messaging for retention
• Tracking opens and engagement metrics
• Role Play

Info: • Introduction to paid ads (Google, Meta, etc.)
• Budgeting for small campaigns
• Measuring ROI and ad performance
• Activity

Info: • Using insights to improve strategies
• Tools to monitor traffic, engagement, and conversions
• Adapting tactics based on data
• Case Study

Info: • Consolidating all digital strategies into a plan
• Identifying priorities and next steps
• Actionable checklist for implementation
• Activity

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