Dig deeper, grow bigger: An Audience with Guy and Jake Nicholls, TRU7 Group

ABOUT THE EVENT

Welcome to the Suffolk Director Business Magazine Event – Dig deeper, grow bigger: An Audience with Guy and Jake Nicholls, TRU7 Group.

Join us for an exciting morning as we interview Guy and Jake on stage with no topic off the table. Learn the secrets of their success at TRU7, and find out how they make it work as a third-generation family business.

From Guy’s down-to-earth, raw approach, to Jake’s competitive edge and modern outlook, it promises to be an event filled with personality, interesting information and insightful discussions - not to mention great networking opportunities.

Whether you are just starting out or already planning for succession, this event is perfect for anyone looking to grow their business, plan for the future, embrace change or navigate the trials and tribulations of working with family members.

Don't miss out on this valuable opportunity to connect with like-minded professionals and learn what ingredients have been key in making TRU7 a multi-million-pound business.

Sponsored by Ensors, Achilleus Security, Birketts LLP and Limitless Film & Media, this event is only open to sole traders, directors, entrepreneurs, partners, owners and senior decision makers from businesses of all market sectors.

WHAT TO EXPECT?

8.30 am: Arrival, registration and networking from 8.30 am onwards at The Mix in Stowmarket where delegates will gather for coffee, tea and pastries.

9.30 am: Part one of the event sees Managing Editor, Sue Wilcock, sit down with Guy and Jake Nicholls from TRU7 Group, to have a chat with father and son, to gain an insight to what makes them tick, and what goes on behind the scenes of a multi-million pound family business.

10.30 am: Break for networking and refreshments in the Foyer Area.

11.15 am: Back in the Theatre for part two, the Q&A session. Chaired by Sue Wilcock, this will be your opportunity to ask Guy and Jake any burning questions that you may have.

12.30 pm Close

COST

Tickets are £25.00 +VAT

Please note that if you are a business club member and are interested in attending, email [email protected] to book your free ticket.

Guy Nicholls, Chairman of Tru7 Group

Guy started his career as a young boy working for his dad, Percy, who had a truck hire company. He says they had quite a volatile relationship, but it just put fire in his belly and motivated him to work harder. He later ran the new plant hire service in Ipswich alongside his sister, and when Percy died suddenly in 1997, they took over the family business. After selling part of the business in 2015, Guy used his share of the proceeds to launch TRU7 as a “hobby”.

They say if you find a job you enjoy doing, you’ll never have to work a day in your life - and Guy loves doing a deal!

What began by offering just tipper and truck hire, has since organically grown to be a successful and diverse business, with divisions in plant hire and sales, demolition, earthworks, aggregates and more.

A huge influence in his life, Guy says his father had always wanted to be seen as an upstanding businessman, and taught him that reputation matters – something he carries with him to this day.

Jake Nicholls, CEO of Tru7 Group

Guy’s son, Jake, joined Tru7 in his mid-twenties after giving up competing internationally as a motorcross rider. He had raced motorbikes from when he was just three, having inherited a passion for the sport from his dad, and after turning professional at the age of 15, he quickly became one of the top riders in the world.

His Dad had always wanted him to be part of the family business, but Jake resisted until he was injured competing in Italy at the age of 27. With his sporting career at an end, it was time to make a choice about his future.

Guy had recently launched TRU7, so in 2017, Jake joined as an Operations Director - but learned on the job, from the ground up. He had ‘chosen’ to join - it wasn’t pre-destined - and he wanted to earn his position through hard graft. It is fair to say that he is not afraid to get his hands dirty.

Nearly a decade later, as the third generation in the family business, he is focused on driving the TRU7 Group forward, seizing opportunities, modernising and thinking about succession.

Ensors, Part of Azets are local experts providing end-to-end accountancy and business advisory services, tailored to your unique needs. Backed by international strength and progressive technology.

Limitless Film & Media - Founded in the Summer of 2018, Limitless specialise in providing both high-quality bespoke video solutions for brand focussed social media and TV advertising. With our First Class Honours degrees in filmmaking, it is a powerful weapon in the age of modern advertising where as much as 96% of people turn to videos to learn more about a product or service!

As part of its working relationship, Limitless puts an emphasis on collaboration with you, to not only ensure it understands your brand inside and out, but to give you the trust that it can deliver the best product it possibly can at a price that doesn't sacrifice growth, no matter the size of your company.

Achilleus Security is a family-run, security guarding, stewarding and crowd management provider predominantly known within the entertainment and leisure industry. Based in Waltham Abbey, with offices in Hampshire and Colchester, it provides responsible and diligent team members who ensure client events, premises, customers and reputations are protected.

Birketts LLP is a full service, UK Top 50 law firm. With a heritage spanning 160 years, we have more than 700 lawyers and legal professionals based in Bristol, Cambridge, Chelmsford, Ipswich, London, Norwich and Sevenoaks.

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