Demystifying Sustainable Advertising

Please go to the reception desk on arrival at Apex Plaza, 3 Forbury Road, Reading, RG1 1AX.

Come along to discover how sustainability can become a powerful driver of smarter, more efficient marketing.

In this practical session, Lisa Boyles — Head of Go To Market and Paid Media at giffgaff — shares a real‑world case study showing how responsible media planning reduces carbon impact and improves results.

You’ll leave with clear, actionable steps to embed sustainability into your own campaigns, whatever the size of your organisation.

Ideal for: marketers, comms teams, SMEs, brand managers, sustainability leads.

---------------

This event is part of Reading Climate Festival 2026. Browse the full two-week programme here: https://tinyurl.com/4rzm2tv5

Reading has a new framework for collective climate action, covering the years 2026 to 2030! Local organisations and volunteers can get involved here: www.readingcan.org.uk/ourplan25-30