DAX INSIGHTS: John Sampogna, CEO and Co-Founder, Wondersauce

Schedule

Wed Nov 11 2026 at 04:00 pm to 06:30 pm

UTC-05:00
Location

Jerome L. Greene Science Center (9th Floor - Fred Kavli Auditorium) | New York, NY

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Hosted by the Data Science Institute at Columbia University
About this Event

The Second Audience: Running a Business for People and Machines


Every decision a business makes now has two audiences. Is yours designed for both?

As artificial intelligence transforms how businesses operate, Wondersauce co-founder and CEO John Sampogna offers a candid look inside his own company and the decisions shaping its future.

After 15 years of building an agency around a specific way of working, hiring, and delivering value, Sampogna is rethinking the foundations of the business during a period of record growth.

Through real examples, internal debates, and lessons learned, his keynote remarks will explore what happens as machines become an increasingly important part of the modern workforce, how industry can rethink what running successful business looks like in this new context, why humans still hold the advantage in an AI-powered word, and how decision-makers can invest most strategically in their technology.

Following his talk, he will be joined by Omar Besbes, Vikram S. Pandit Professor of Business in the Decision, Risk, & Operations Division at Columbia Business School and Faculty Director of its AI in Business Initiative, in a conversation moderated by Susan McGregor, Research Scholar at Columbia University’s Data Science Institute. Drawing on his research in data-driven decision-making, Besbes will offer an academic perspective on how leaders can make decisions that hold up for both people and machines.
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Note: Space is limited. Once the space is filled we will maintain a waitlist. If you are unable to attend, please let us know so someone from the waitlist may be able to join. Cancellation email: [email protected]

MTA Service Advisory: Due to ongoing construction at the 125th Street station, downtown 1 trains will bypass the station on weekdays through December 18. Uptown 1 trains will continue to stop at 125th Street. Attendees are encouraged to plan accordingly and review alternative transit options and Columbia shuttle services before arriving.

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Agenda


4:00 PM: Doors Open for Networking (30 min)

  • Check-In Location: Please arrive to the ground floor lobby of the Jerome L. Greene Science Center (3227 Broadway, New York, NY 10027) located on the Columbia University Manhattanville Campus
  • Event Location: Fred Kavli Auditorium (9th Floor)


4:30 PM: Program Begins: Opening Remarks (5 min)

  • Introductions: , Chief of Strategic Alliances, Data Science Institute, Columbia University


4:35 PM: Talk Title (25 min)

  • Industry Speaker: , CEO and Co-Founder, Wondersauce


5:00 PM: Fireside Chat with John Sampogna (30 min)

  • Faculty Speaker: , Vikram S. Pandit Professor of Business and Reynolds Family Professor of Digital Economy in the Faculty of Business, Decision, Risk, and Operations Division, Columbia Business School
  • Moderator: , Research Scholar, Data Science Institute


5:30 PM: Networking Reception (60 min)


6:30 PM: Event Ends


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Where is it happening?

Jerome L. Greene Science Center (9th Floor - Fred Kavli Auditorium), 3227 Broadway, New York, United States

Event Location & Nearby Stays:

Tickets

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Data Science Institute, Columbia University
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