Creativity Through Adversity: Rejection is Redirection w/ Sophia Yeshi

Join us for our 6th speaker event of our 2025-26 season, "Creativity Through Adversity: Rejection is Redirection" with Sophia Yeshi, Illustrator and Graphic Designer.

Presentation Overview:
Rejection has shaped more of Sophia's story than success ever could. Every “no” pushed her to trust her vision and create work that feels true to who she is. In this talk, Sophia shares how those redirections led her to collaborate with brands like Nike, UPS, Adobe, and multiple sports leagues — crafting campaigns for Pride, Black History Month, and beyond. Through her journey, she learned that creativity isn’t about avoiding failure, it’s about transforming it. Because sometimes the detour is the direction.

Speaker Bio:
Sophia Yeshi is a graphic designer and illustrator known for her bold, colorful, and playful approach to design. She loves using her work to highlight diverse stories and create visuals that feel fresh, fun, and impactful. Sophia has teamed up with brands like Nike, the National Women’s Soccer League, Madison Square Garden, Goody, Spotify, Apple, and Meta, bringing her unique style and storytelling to each collaboration. Her designs are rooted in culture, creativity, and the belief that visuals can connect people in meaningful ways.

Parking:

Attendees can park for free in lot M-5 that is West of the CMU off 6th Avenue South. See Google Maps to address here: https://maps.app.goo.gl/idoNT6dVpSoE1rpU9

Info: AAF-ND President

Info: Illustrator and Graphic Designer

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Host or Publisher American Advertising Federation of North Dakota