Creating TikTok Content For Growth

Join Jamie to explore both the strategy and hands-on execution behind creating TikTok content that resonates, engages, and drives sales.

Whether you’re on the front lines of content creation or overseeing strategy, this session will give you practical insights and a big-picture understanding to make TikTok work for your brand.

We’ll cover:

• Content Essentials – Discover the sweet spot for TikTok videos, from snappy, attention-grabbing clips to storytelling formats that deepen connection. Learn how video length impacts engagement and when to go short vs. long.
• Brand vs Performance – How does one balance brand messaging and styles without impacting performance on TikTok?
• Choosing the Right Content Style – Educational or entertaining? Understand the different roles each style plays in building brand perception. You’ll see examples of how to create content that’s memorable, valuable, and true to your brand’s voice.
• The Impact of Diversity – Inclusivity matters. We’ll explore why diverse voices and visuals aren’t just good ethics—they’re good business. See how to approach diversity in content creation authentically and the brand loyalty it fosters.
• Key Analytics for Success – Learn the metrics that matter. From watch time to engagement rates, we’ll cover the KPIs that indicate success on TikTok and how they inform your larger strategy.
• Q&A – Bring your questions and get real-time answers on challenges, strategies, and everything in between.

Whether you’re creating content or setting strategy, you’ll leave with actionable insights and a clear vision for how TikTok can elevate your brand.

Host or Publisher Monumental Marketing