Creating Social Media Videos for your Company or Organization

Creating Social Media Videos for your Company or Organization (A Full Day Hands-On Workshop)

Video is now the most viewed type of content in the world. It far exceeds traditional marketing in scope and has become the most effective way to brand and market your products and/or services. If you aren’t planning and creating video based content for your company or organization, on a regular basis, you are losing market share.

In this hands-on workshop (ideal for professional development), you will learn how to plan for, shoot and distribute video based social media content using tools such as smart phones and cost effective audio & lighting equipment. The morning session will focus on planning, including how social media will tie into your branding and marketing strategy. The afternoon session will focus on practical application whereby you will actually create content and learn how to distribute it to various social media platforms such as Instagram, LinkedIn and YouTube Shorts.

"Creating Social Media Videos" Course Topics:

• Why Social Media Videos are Important to Your Business

• How Social Media Fits Into Your Branding & Marketing Strategies

• Creating Your Social Media Strategy

• Identifying Your Audience

• Choosing Your Social Media Platforms

• Using Social Media Videos to Drive Your Audience to

• Setting Up and Using SmartPhones for Social Media Videos

• Using Wireless Microphones with Your Smartphone

• Choosing The Right Locations For Your Videos

• Shooting Social Media Videos with Your SmartPhone

• Preparing Your Social Media Videos for Distribution

• Posting Your Videos to Social Media Platforms

• Expanding Your Company’s Strategy With Long Form Videos

Note: Attendees should bring an Android or iOS based Smartphone that is capable of capturing HD video for the hands-on portion of the workshop. This will allow you to get the most out of the full day course and should be considered a requirement.

—About the Instructor...Jem Schofield

Producer/Director » DP » Educator - theC47
Jem Schofield has been creating corporate, promotional, commercial and educational content for over 25 years. His journey began with his first real camera (a used Pentax K-1000), which eventually led to his focus professionally, moving images.

Jem is the founder of theC47, a full-service production company (Based in the Pacific Northwest’s Willamette Valley), that provides video production, post-production, consulting and educational services. His company has produces targeted, brand focused content for a wide range of clients including Age of Learning (ABC Mouse), Apple, Canon U.S.A, Cooper Union, NANLUX Lighting, RØDE Microphones, Steadicam and ZEISS.

Jem is also an equipment design consultant to many manufacturers in the film and television industry and has consulted on product design and development for ARRI, Calibrite, Kino Flo, Fuji, Miller Tripods, Sekonic, Tenba and Tiffen. He designed theC47 DP Kit & theC47 Book Light Kit with FJ Westcott geared towards corporate, in-house and small-to-no-crew production: https://westcottu.com/?s=jem+schofield

Passionate about sharing his knowledge about the tech & craft of video production and filmmaking, Jem can also be seen both in front of and behind the camera as a producer/educator who has conducted in-person workshops at NAB, YouTube Studios and for many Fortune 500 companies such as NBCUniversal, NPR and Walmart. He has also has produced numerous courses for LinkedIn Learning focused on lighting and production: https://www.linkedin.com/learning/instructors/jem-schofield

For more information about Jem & his whereabouts visit his YouTube Channel at youtube.com/thec47 where he posts ongoing educational content focused on the tech & craft of video production and filmmaking.

YouTube: youtube.com/thec47

Instagram: instagram.com/jemschofield/

LinkedIn: linkedin.com/in/jemschofield

Website: thec47.com

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